Hedvig
Lola Mansil
Theo Ortengren
Mallory W
Luci Matheus
Retailers, brands, designers and media representing China's fast growing and innovative textile industry have travelled to experience the Australian wool industry first hand.
Hosted by Australian Wool Innovation, the group is travelling across the country from west to east to meet the people, animals and landscape that define the iconic Australian industry.
We have been introduced to the benefits of wool having worked with AWI in China. We are now eager to put the natural messages and images of wool at the front of our marketing material and incorporate the fibre as a core pillar of our brand, said Madame Shawna Tao, Marketing Director of the ICICLE brand.
With a growing domestic demand for quality apparel, innovative Chinese brands are using the versatility of Australian Merino wool for the first time across their ranges of babywear, sportswear, fashion and knitwear. The tour includes representatives from companies such as JNBY, Croquis, Schiesser, EP, Kroceus, Les Enphant and ICICLE with over 3500 collective retail outlets.
This is an example of leveraged marketing activity. It is a great opportunity for our Chinese partners to gain inspiration from where the fibre begins its journey, to see the science, knowledge and passion involved in growing Australian wool, AWI acting regional manager Asia Sam Guthrie said.
Those on the tour are reporting live to China via the QQ instant messaging site. It is the most popular free instant messaging computer program in mainland China and forms part of a vast online campaign that will be driven through the promotional channels of each brand partner. The itinerary includes the Perth Royal Show, fashion parades, wool properties in WA and NSW and a demonstration of the wool comfort meter from the Sheep CRC.
The tour follows a separate visit by the Chinese Business Network last week who filmed part of a nine week series focusing on why to dress with style is to dress with wool. This Woolmark Gold series has been commissioned by AWI in partnership with high tier European partners to be broadcast across television, radio, online and print media to a business audience of 66 million viewers within China.
At the next Intertextile Shanghai Apparel Fabrics, Shanghai New International Expo Centre, Shanghai, China, from 19-22 October 2010, trend forums will be showcased throughout the ten halls (W1- W4 and E1- E6), delivering a more vibrant and comprehensive trend forecast. Nearly 2,500 apparel fabrics and textile products related suppliers will occupy an exhibition space of 115,000 sqm at the Shanghai New International Expo Centre.
This season, Intertextile Directions trend forum (W2) will be under the creative guidance of NellyRodi Agency who will be in charge of the entire trend forum conception from forecasting to on-site design. The initial forecast collaboration for the Autumn/Winter 2011-12 trends was a direct result of meetings that took place at Texworld Paris 2009 and Texworld USA 2010 between NellyRodi Agency from France, Doneger Creative Services from the US, Sachiko Inoue from Japan and Elementi Moda from Italy. These cooperations gave rise to four themes:
Northern Shelter - Calm serenity and protective cocoons introduce a melancholic atmosphere. Cool colours with a neutralised light effect ranging from fine jerseys and coarse cashmeres to cross-stitch embroideries and windproof nylon materials.
Indulgent Dreams - A seductive and multisensory winter that expresses feminine consciousness and nostalgic feelings. Serene and soft colours in nude skin tones and cosmetic pink hues in materials ranging from superfine wools and antique laces to monochromatic brocades and prints with ephemeral motifs.
Layers of Time - Recovering traditions as well as exploring the heritage of ancestral memories and passed time glory. Colours modulated by a vintage patina with materials ranging from woollen twills and kempy mohairs to coarse canvas and paisleys on velvets and satins.
Crazy Creations -Opulent extravagance expressing personality and uniqueness that dares to be unconventional with fantasy and fun. Vibrant colours in materials ranging from coloured denim and sparkling jersey knits with fake furs to exaggerated graphics and techno lycra.
The reputable Fabrics China will also predict trends using exhibitors' fabrics for Suitings (E2), Ladieswear (E4) and Functional/Sportwear (E5) under four themes, including:
Undercurrent
When death becomes a kind of aesthetic, there is not only loneliness and fear, but also a sense of humour, as well as a feeling of irony and rebellion. In contrast, The Middle Ages, known as the "Dark Ages" in European history, is precipitating luxurious, heavy and complicated handicrafts.
Cradle
When facing the problems of disappearing forests and arctic circle, more and more people are becoming concerned with the universe's environmental issues.
A new Chinese nationalism that was popularised in the 1970s is set to make a big comeback, but with a new element of environmental protection.
Deconstruction
Simple white paper can be folded into anything and given life by our dexterous hands, just as Lego can be a simple process to make a complex end product by combining different simple components together.
Deposition
A classic black and white Hitchcock film, makes viewers recollect their past invoking a nostalgic feeling. The strict and simple lines added with a classic elegance from the late 1950s and early 1960s are rising back to fashion.
Accessories Display Forum highlights new products on fair
In addition to these colourful trend forums, there will be an Accessories Display Forum (E6). This special area promotes new products including zippers, buttons, lace & embroidery, linings/ interlinings, threads, labels, tapes, appliqu??s/sequins/beads & rhinestones, plus many other items.
New full day of design and trend seminars
Equally as important and new to the fair, is a full day of Design & Trend seminars on 21 October 2010. The seminars will be hosted by:
China Textile Information Centre, China: Ms Zhao Xia, Color Director
Italian Trade Commission, Italy: Ms Ornella Bignami, Creative Director of Elementi Moda
JFW Japan Creation, Japan: Mrs Sachiko Inoue , Trend Director and Mr Tsuyoshi Kanemaki, Coordinator
Verband Deutscher Mode-und Textil Designer e.V., Germany: Mr. Rene Lang, President,
Korea Fashion Textile Association, Korea: Ms Do-Young Yeon, Chief Designer
Messe Frankfurt is Germany's leading trade fair organiser, with 424 million euros in sales in 2009 and more than 1,660 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events ??made by Messe Frankfurt?? take place at more than 30 locations around the globe. In 2009, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside Germany.
• New product to be rolled out to all UK Bus drivers
• Project to save 350,000 plastic bottles going to landfill*
Transport group Stagecoach is to issue its bus drivers across the UK with new greener clothing made from recycled plastic bottles.
Incorporatewear, which designs and supplies the company’s uniform, has developed a new fleece which is now being rolled out to staff across Stagecoach’s UK Bus division.
Stagecoach, which employs more than 14,000 bus drivers across the UK, has adopted the unusual garment as part of its commitment to becoming a more sustainable business. By introducing the new fleeces to all drivers, the company could save around 350,000 plastic bottles being disposed of in landfill sites*.
This project is the latest in a series of innovative environmental schemes introduced by Stagecoach. The Perth-based transport operator has launched a sustainability strategy and is investing £11 million in a range of measures to meet ambitious environmental targets across all of its businesses. Stagecoach already operates the UK’s first Bio-buses, which run on 100% biofuel, and the company recently launched the UK’s largest investment in green electric-hybrid bus technology.
The new fleece is based on a core fabric of recycled PET polyester, a type of plastic that is used as a raw material for making packaging materials such as bottles and containers, and is one of the most common consumer plastics used. In the UK alone, an estimated 13 billion plastic bottles are disposed of each year, and the plastic can take up to 400 years to break down in landfill sites.
Managing Director of Stagecoach UK Bus, Les Warneford, said: “Sustainability is at the heart of our business. As well as working hard to attract more people out of their cars and on to our greener, smarter bus services, we also have a responsibility to become a greener business ourselves.
“This project is a great example of the benefits of recycling and we look forward to rolling this out to all of our UK Bus drivers.”
Incorporatewear supplies corporate clothing for 14,000 Stagecoach employees, believes sustainability will become a more important force in work wear. It has, in the past, developed new garment innovations including buttons from seedpods, recycled polyester linings and bamboo charcoal fabric technology.
Earlier this year, Stagecoach Group was awarded the prestigious Carbon Trust Standard after taking action on climate change by measuring and reducing its carbon emissions.
Stagecoach is the first Scottish-based transport group – and one of only two listed UK public transport operators – to have achieved the stretching carbon reduction benchmark.
Ends
For further Media Information
CONTACT Duncan Hopwood at hopwood public relations
On 0116 254 4472 Email duncan@hopwood.co.uk
Notes to Editors:
*Statistics from EXCELASSOC CO., LTD.
Stagecoach Group
Stagecoach Group is a leading international public transport group, with extensive operations in the UK, United States and Canada. The company employs 30,000 people, and operates bus, coach, rail, and tram services.
Calvin Klein, Inc., along with Calvin Klein Fragrances, a unit of Coty Prestige, and Warnaco Inc., which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein Jeans and Swimwear, announced that Warnaco will launch a new lifestyle brand of contemporary men’s and women’s jeanswear, underwear, and swimwear under the existing fragrance brand name ‘ck one.’ This new apparel line will take inspiration from the globally recognized ck one unisex fragrance brand and will be supported by a new global marketing and advertising campaign.
The ck one Spring 2011 offering will be available at retail in January 2011. It is planned that these new lines will be available in Calvin Klein, Calvin Klein Underwear and Calvin Klein Jeans retail stores, as well as major department and specialty stores around the world. The new offerings have already received a very positive reaction from retailers.
The introduction of a synergistic ck one offering represents a significant move to engage and cultivate a younger, fashion-conscious male and female consumer.
Since the successful global launch of ck one in 1994, both the fragrance and its compelling advertising campaigns have been recognized for their emotional, youthful connection and spirit of individuality and freedom. The product, branding, and innovative packaging for the new apparel lines have each been considered and designed to be in keeping with the energy of the ck one fragrance brand.
The overall direction of the new jeans and underwear lines is energetic and fashion-forward. The ck one Underwear offering includes cotton stretch and microfiber fabrications, with a mix of basics and novelty prints. The ck one Jeans line centers on a new slouchy slim silhouette, available for both men and women in variety of washes, and is complemented by woven and knit pieces. Seasonally, the lines will offer new product introductions and will include monthly fashion deliveries.
Said Tom Murry, President & CEO, Calvin Klein, Inc., “We feel strongly that adding a compelling lifestyle apparel offering to the iconic ck one brand franchise will extend the platform of the brand and take the ck one brand to the next level.”
“We are excited by the opportunity to expand our Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Swimwear offerings,” commented Craig Brommers, Senior Vice President of Marketing for Warnaco Inc. “The new ck one apparel brand affords us the ability to extend our conversation with an expanded global audience.”
The ck one fragrance was the world’s first unisex fragrance and became recognized as the biggest selling fragrance launch of all time. At its height, there were 20 bottles sold every minute of every day, around the world. Today, the brand remains a consistently top ranked fragrance globally, with particular regional strength in Europe and Asia.
“ck one has been a beloved brand globally for well overa decade. Our consumers have always responded strongly to innovation on the brand, from new advertising campaigns to limited editions, and we anticipate that offering them a new line of apparel in the spirit of ck one will be met with an enthusiastic response,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige.
Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home.
The Warnaco Group, Inc., headquartered in New York, is a leading global apparel company engaged in the business of designing, sourcing, marketing and selling men's, women's and children's sportswear and accessories, intimate apparel, and swimwear under such owned and licensed brands as Calvin Klein, Speedo, Chaps, and Warner's and Olga.
According to data recently released by the Ministry of Industry and Technology, exports of the textile and clothing sector posted 5, 6% increase in value and 9, 93% in volume.
Exports to traditional markets posted a growth during the same period, except for Germany (-4, 1%).
In August, exports continued their rise in most of the traditional markets with a noticeable increase in Spain (42, 7%), United Kingdom (28, 8%), Poland (45, 1%), which has been among Tunisia's top ten customers since 2009, Italy (10, 7%) and USA (26, 6%).
The sector's imports recorded a significant growth during the same period reaching 10, 45% in value and 14, 24% in volume.
Tunisia's imports from Portugal, China, Spain, Turkey and India recorded a remarkable growth in the past five months, reaching respectively 47, 9%, 41, 6%, 25, 7%, 23% and 23, 9%.
Insofar as imports of fabric are concerned, the results of the first 8 th months show a significant increase of 16% in volume and a slight growth of 8, 3% in value compared to 2009.
Denim fabric, which accounts for 22% of imports in value and 21, 7% in volume, posted a 13, 8% growth in value and 15, 7% in weight.
Imports of knitting materials posted a 21, 4% growth, which confirms the vitality of the knitwear industry.
Louis Vuitton Moet Hennessy SA, the world's largest maker of luxury goods, and Rakuten Inc. signed a deal to combat the sale of counterfeit designer products as Japan??s biggest online retailer expands into Europe.
The memorandum of understanding includes plans for a notification system for fake items sold on Rakuten's auction site, the companies said in an e-mailed statement. Rakuten's flagship online shopping service connects small-scale vendors to consumers, using a business model similar to parts of Amazon.com Inc. and eBay Inc.'s operations.
Europe's luxury-goods producers have clashed repeatedly over counterfeit goods with online retail and advertising companies such as Google Inc. and eBay. Luxury-industry trade groups said on Sept. 14 that Google's new rules allowing advertisers to use trademarked terms didn't provide strong enough safeguards against misuse.
Rakuten is expanding in Europe and the U.S. by acquiring existing e-commerce providers. In June it announced the 200 million-euro ($268 million) acquisition of France's PriceMinister SA, following an agreement in May to purchase U.S. site Buy.com for $250 million.
Naomi Campbell admits she has made "many mistakes".
The supermodel - who has been involved in a string of scandals throughout her career, including various claims of assault - hates to be regarded as a role model because she knows she is flawed, but insists she is trying to be a better person.
She said: "I make many mistakes. Many mistakes. I'm not a perfect human being. I have to learn from my mistakes. And a lot of the ones I've made have been public.
"So I always get nervous when people speak about something that sounds like a role model, because I don't know if I've been a great role model myself. I don't think I have in certain aspects of my life.
"But I'm trying to do better. I admit to my mistakes. I admit to the things that I've done wrong. I admit it. But I'm trying to do right by myself and my life now."
Despite her troubled past, the 40-year-old beauty says she never wallows in her mistakes but will allow herself a brief period to get herself back on track again.
She added to Interview magazine: "I don't get depressed. When I feel an attack, I withdraw. I disappear, I replenish, and then I come back. I'm not going to wallow in self-pity and not live my life. There are always going to be some falls in life for everybody, no matter what career you have. You have to roll with the punches and keep going.
The 5th International Shoes and Materials Exhibition opened on September, 28 in Chengdu, Sichuan Province, which was organized by China Light Industry Association, Sichuan Provincial Government and China Leather Association.
Over 3000 buyers home and abroad attended this exhibition. The organizing committee aimed to make it a famous exhibition for women's shoes with its characteristics in China. On the same day, the Italian Shoes City was opened in Chengdu, too. This shoe city covered an area of 4,000 square meters and would introduce almost one hundred Italian first tier and second tier brands.
Many activities will be organized during this exhibition. They are Shoes Development Forum, International Young Designers Competition and Chinese and Italian Fashion Night and so on.
Photo source: Xinhua
Organized by Hurun Report, Best of Italian Luxury 2010 ceremony was staged in Shanghai on September, 28. Over 30 Italian luxury brands participated in this activity, which worked as the platform for communication between Chinese high-end consumers and Italian luxury brands.
All these luxury brands were from various areas such as jewellery, apparels, accessories, perfume, yacht and limo and so on. This activity would make Chinese consumers know more about Italian luxury brands. What's more, it helped to display creativity and high technology behind those luxury products.
15 Italian brands including Salvatore Ferragamo,Bottega Veneta,TOD'S and FEDERICO BUCCELLATI and so on won the "Best of Italian Luxury 2010" title.
At that night, over 250 distinguished guests attended this ceremony. After the ceremony, a luxurious and trendy cocktail lounge was thrown.
It is an amazing legend but realized by Wenzhou businessmen, after experienced of 20 years efforts the 120 shoe traders from Wenzhou city, China has successfully dominated 80% of shoe market in France.
The shoe business operated by overseas Chinese in France can be traced back to the early 90s of last century, and grew to an important part in European footwear market. The Overseas Chinese Shoe Wholesale Center in Aubervilliers, near Paris, has become a footwear contribution center for France and Europe, buyers from Belgium, the Netherlands, Germany, Greece, Poland, and Czech Republic came here for doing shoe business. Footwear like sectors of catering, clothing and small commodities is another success achieved by overseas Chinese in France, businessmen from Wenzhou city has played more and more important role in shoe business and also contribute a lot to the growth of French economy.
Compared with the shoe business launched by overseas Chinese in Italy, it has much later starting in France. Since cancelation of quote in EU for import of leather shoes in 2004, shoe business like springing up in France, depending on low-priced shoe but quality overseas Chinese soon expanded the market. For instance the overseas Chinese shoe trader of Triumphal Arch has increased their distributors to over 2000 that include several large scale franchised footwea
