Innovations in shapewear and the application of 3D consumer shape data to swim and sportswear design, development and fit is the key to customer satisfaction, increased sales and diminished returns. Innovations in shapewear and the application of 3D consumer shape data to swim and sportswear design, development and fit is the key to customer satisfaction, increased sales and diminished returns. This was the advice given to nearly 100 delegates at the ASBCI’s recent swim and sportswear seminar, held in Hinckley Island Hotel, Hinckley, Leicestershire, on March 9th 2011, run in association with Lingerie Buyer magazine.

Ten eminent speakers from the swimwear, sports clothing, shapewear, trend forecasting, textile development and testing sectors took to the podium to share their expertise at the seminar entitled: ‘Look good, feel good, smell good - Industry countdown to 2012’.

Speakers advised that in the run up to the Olympics 2012 the distinction between sports and leisure wear will continue to merge while advances in moisture management, anti-microbial finishes and lightweight laminate structures are revolutionising the design and performance of active sports apparel.
POST: 2026-08-26