Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company. OBJE is an OTCQB publicly traded company.A routine product placement agreement to provide the female cast members of MTV’s "Jersey Shore" with jeans has taken a turn for the Obscene.

On Wednesday, celebrity gossip website TMZ reported that "Jersey Shore" star Nicole "Snooki" Polizzi’s representative claimed Obscene Jeans had no right to use her name in promoting its product placement agreement with Celeb Branding, LLC. Snooki’s rep was quoted as saying, "The inclusion of Ms. Polizzi's name in the announcement was unauthorized. Ms. Polizzi has never been approached by the company."

Obscene Jeans Corp. signed a product placement agreement with Celeb Branding, LLC, to provide jeans for the "Jersey Shore" cast members’ televised and print magazine interviews and appearances. The TMZ report left little doubt that Celeb Branding couldn’t deliver on the terms of the deal.

"We signed an agreement with this company in good faith," said OBJE CEO Rachel Stark-Cappelli. “Once we started getting cease and desist letters, it didn’t take a genius to see that Celeb Branding has zero authority to act on behalf of the cast of ‘Jersey Shore.’ Snooki got used, and so did we.

"Despite the deal’s dissolution, Obscene Jeans are still the perfect fit for the Jersey Shore," she added.

Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company. OBJE is an OTCQB publicly traded company.
POST: 2026-08-26