We essentially wanted to create the perfect, seasonless wardrobe—those items that you can throw on no matter the day, time, or season.Vanessa Traina is a busy bee. Somewhere between styling Joseph Altuzarra's Spring '14 runway and preparing to head to the shows in Paris, Traina's found time to serve as the executive creative director of THE LINE—a luxury e-tailer that launches today and features a tightly edited selection of clothing, beauty products, and home goods. Handpicked by Traina, the site's stock includes what the stylist calls "quintessentials"—that is, pieces that are clean, simple, and, above all, timeless. "With all of the fast fashion today, we felt the need to strip down and get back to the basics," Traina said. "We are not aiming to bring you the hottest trend of the season; we are presenting items that are elevated yet familiar."

One not-so-familiar brand is Protagonist, THE LINE's private collection designed by Kate Wendelborn (above). Protagonist captures THE LINE's minimalist focus: brushed wool pullovers, crisp white blouses, and boxy tunics (in shades of black, white, and blush) look current yet trend-proof.

Other brands featured include Reed Krakoff, Rodin Olio Lusso (best known for its cult-favorite beauty oil), interiors range Andrianna Shamaris, J.W. Anderson, Assouline, and Vince, among others. "We are very excited about the brands that we have on board," Traina said. "We essentially wanted to create the perfect, seasonless wardrobe—those items that you can throw on no matter the day, time, or season."
POST: 2026-08-26