Rihanna Gets Under the Balmain Umbrella
Styled by Rihanna's own stylist Mel Ottenberg and lensed by Inez & Vinoodh, the ads, which will hit magazines in January, were apparently shot to the tunes of Prince. "We listened to it super loud, and she was dancing in the clothes—but she really owned them. She tweaked everything. She chose what she wanted to wear, she had a great vision, and that's what I love about her," Rousteing said, stressing that he feels Rihanna is the ultimate icon for this generation. "I wanted the campaign to be about Balmain, but I didn't just want a model—I wanted a strong, real woman in the clothes. For me, Rihanna is a power. And she pushes boundaries on everything.
"Sometimes," Rousteing added, "fashion is all about a big machine. And we forget about emotions, and realness, and dreams. But dreams do come true, and this came from something really simple, and easygoing, and real."
So what's Rousteing's favorite Riri song? "I have to be honest. I love the new one, "Monster," but I think "Stay" is one of the best songs ever. I fell in love listening to this song. And that's something I'll always remember."
POST: 2024-05-17
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Fashion News
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- Meet the Women Changing Argentina’s Wine Industry
- Twice Reveals a New Album—And the Secret to Their Selfie-Ready K-Pop Style
- How 3 Indie Labels Built Seoul’s Reputation for Radically Cool Shoes
- Meet the It-Brit Milliner Whose Fabulous Faux Fur Creations Are Taking Over London