The Program is designed and operated to improve the demand for and profitability of cotton.Though 100% cotton sheets and towels are mainstays in many homes, cotton also plays a surprising role in other products we use every day.

As the winter white sales get under way, cotton remains a key purchase driver; 96% of women say they have purchased cotton home textile products before, according to the Cotton Incorporated Home Textiles Survey.

"Cotton is a great choice for home textiles because it's comfortable and natural," says Jenna Caccavo, Product Trend Analyst, Cotton Incorporated. "Whether you're looking for bedding for your family, or prefer re-usable fabrics in the kitchen and bathroom, cotton makes sense throughout the home."

The bathroom tends to be the most cotton-centric room in the house; almost 8 out of 10 women say they prefer cotton towels, according to the Home Textiles Survey. Since cotton is a breathable fiber, it also makes a great choice for shower curtains.

"Consumers look to cotton for typical bath products like towels and swabs, but what they might not realize is that cotton cellulose is also found in some surprising things we use every day, like shampoo, nail polish, toothpaste, and even some LCD television screens," Caccavo says.

In the bedroom, cotton is ideal for sheets, pillowcases, bedspreads, and even curtains. Look for 100% cotton on the labels to ensure that you're getting a comfortable, durable, and easy-care product.

Cotton Lifestyle is a series of communications designed to highlight cotton's role in our everyday lives on an ever-changing variety of subjects. For more information, please go to Cotton Lifesyle

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
POST: 2026-08-26