Can Yahoo Win Over the Fashionable Crowd by Hiring Bobbi Brown?
Reportedly, Yahoo will make several other related announcements later this week. No doubt Yahoo president and CEO Marissa Mayer has been involved in this shift of focus. Recruiting Brown, however, has brought about necessary examination of the journalistic ethics involved here. Will Yahoo place restrictions on Brown promoting her own products? While that matter has yet to be determined, it's safe to say that the line between editorial and advertising will only get blurrier.
Yahoo isn't the only Web titan campaigning for a well-heeled audience. Amazon has been raising its fashion profile by offering a more high-end designer selection (not to mention curating its style site like a magazine). Intel is doing a "smart bracelet" in collaboration with Opening Ceremony. Meanwhile, Apple has a buzzy (and very expensive) iWatch far into development, in addition to championing the new ASAP54 app, which is like "Shazam for fashion." The format looks a lot like Instagram, with users posting inspirational pictures to their feed, which a team of stylists reinterprets, and then makes related shoppable suggestions. So it seems Yahoo's move is just further proof that Fashion and Tech have reached the next level in their promising relationship.
POST: 2024-04-25
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Fashion News
- The Tech World Gets a Fashionable Upgrade Thanks to Jeffrey’s New Palo Alto Store
- 3 Fancy But Easy BBQ Recipes to Grill Before Summer Is Over
- Meet the Women Changing Argentina’s Wine Industry
- Twice Reveals a New Album—And the Secret to Their Selfie-Ready K-Pop Style
- How 3 Indie Labels Built Seoul’s Reputation for Radically Cool Shoes
- Meet the It-Brit Milliner Whose Fabulous Faux Fur Creations Are Taking Over London