Los Angeles is known as much for its progressive environmental policies and clean air initiatives as it is for its navel gazing, high maintenance Hollywood stars.Los Angeles is known as much for its progressive environmental policies and clean air initiatives as it is for its navel gazing, high maintenance Hollywood stars. Now, a new hair salon has managed to combine all of these disparate elements into one stylish West Hollywood loft space. Co-founded by A-list colorist Lorri Goddard, who is known for her blondes (the Olsens, Kristen Stewart, Kirsten Dunst, even Kim Kardashian West at one point) and stylist Cory Scott, who counts California Senator Kamala Harris among his clients, Loft 647 is a paean to left coast, eco-chic living…with the obligatory selfie station and valet parking, of course. “The idea for the space was to bring the outside inside by the use of natural, raw materials that we sourced locally,” says Scott, who was inspired by The Eames House, a plant-filled landmark of mid-20th century modern architecture in L.A.’s Pacific Palisades when building. After consulting the NASA Study on Interior Landscape Plants for Indoor Air Pollution Abatement, the pair chose a mix of snake plants and rubber, dracaena and fiddle leaf trees, which help remove chemicals such as ammonia and formaldehyde from the air, to place strategically around the salon. Furniture is a mix of pieces by George Nelson, Eames, and Saarinen plucked from Goddard’s personal collection, while new fittings and fixtures are eco-friendly, like the locally-sourced countertop made from reclaimed wood, and styling chairs upholstered in vegan leather. Energy consumption is kept down with a combination of natural light from the space’s multiple skylights and low voltage LED bulbs, though Goddard uses professional lighting equipment at her dying station—so to stay in control of her incredibly precise shades of blonde. Over at the shampoo bowls, hair is rinsed with electrically ionized, pH neutral water by Kangen Beauty, which Goddard claims to help with shine, and calm the scalp: “Especially after the harsh bleach and tones everyone is still asking for,” she says. And the styling products? Companies including Grown Alchemist, Kevin Murphy and cult French brand Christophe Robin have all been chosen with an eye for combining performance with natural and organic ingredients, not to mention a cruelty-free ethos. Even the hair trimmings are put to good use, and donated to the Matter of Trust Clean Wave Program to help clean up oil spills. Something the pair is particularly proud of, however, are their gender-neutral bathrooms. “We are in the heart of West Hollywood, so it was imperative that there is no question for our community about where we stand on this,” she says. “This is a place where everyone is welcome.”
POST: 2024-04-26