Chances are the Elizabeth and James customer shops at Love Adorned, and vice versa—but the Olsens and Leven also happen to share similar visions for retail.Should you be heading out east this weekend and need a break from lobster rolls and frozen rosé, you’ll be happy to know that there’s a new pop-up to check out in Amagansett: Ashley and Mary-Kate Olsen are teaming up with Lori Leven of Love Adorned for a special Elizabeth and James installation at her Hamptons outpost. If you’re familiar with both labels, the pop-up makes perfect sense: Love Adorned is a beloved New York shop filled with vintage treasures, fine jewelry, and lifestyle pieces like candles, blankets, and gifts, while Elizabeth and James is a resource for well-made, real-life clothes and accessories. Chances are the Elizabeth and James customer shops at Love Adorned, and vice versa—but the Olsens and Leven also happen to share similar visions for retail. Ashley and Mary-Kate opened their first Elizabeth and James store in Los Angeles, and Leven says the atmosphere feels “akin” to that of Love Adorned: There’s a warmth and intimacy to it with paper lanterns, leafy plants, and contemporary artwork surrounding the clothes. In other words, it feels like you’ve stepped into Ashley and Mary-Kate’s world—not just a store. Leven brought a little bit of that feeling into her Amagansett shop to kick off their summer-long partnership, which will also include a Love Adorned pop-up at the Elizabeth and James store in August, as well as a pop-up in Love Adorned’s Nolita shop in October. (In November, the pop-up will head back west to Love Adorned in Santa Monica.) “The Elizabeth and James offering will be tailored for each location, and the curated vintage reflects what we have at our L.A. store,” Ashley tells Vogue. “For Amagansett, we chose items for casual weekends at the beach—our washed cotton tees, sweatshirts, sunglasses, and vintage kimonos. New York will focus on our knits, handbags, and a larger assortment of vintage, while Santa Monica will be geared towards gift options for the holidays.”
POST: 2024-04-25