With a fragrance on the way, the mind certainly wanders when thinking about what a Proenza Schouler makeup collection might look like—and the exceptional brow gel that would no doubt anchor the offering. For the first time in Proenza Schouler’s 15-year existence, designers Jack McCollough and Lazaro Hernandez showed their Spring 2018 collection in Paris—a rain-soaked garden on the Right Bank instead of an industrial space in New York. But while this morning’s setting was a big departure for the designers, their downtown woman successfully made the trip across the Atlantic along with her definitive makeup statement: a strong brow. The “boyish brow,” which is how makeup artist Diane Kendal often refers to the particular kind of bushed-up and built-out arches she’s become known for, is now a part of the beauty vernacular. But it has some of its strongest roots at Proenza Schouler, where Kendal has used it to help cement the house’s enduring, urban-cool aesthetic. So it was only fitting that the makeup element was present today, this time reimagined with a straight, single line drawn through the top of the brow silhouette courtesy of MAC Veluxe Brow Liners in a range of shades—taupes for blondes, dark browns for brunettes. “It gives the look a point of view without the girls looking too made up,” Kendal explained backstage, revealing that McCollough and Hernandez presented her with a series of brow references at the makeup test meant to help relay their “commitment to beauty,” no matter which continent they happen to be on. With a fragrance on the way, the mind certainly wanders when thinking about what a Proenza Schouler makeup collection might look like—and the exceptional brow gel that would no doubt anchor the offering. Here, a season-spanning review of the Proenza brow, worn best with clean skin, but equally powerful when paired with a bold lip—and the occasional purple-tinted hair streak. Call it a pause for beauty and, perhaps, a plea for more.
POST: 2024-04-25