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Athleisure Is No Longer a Fad—It’s the Future of Mens Fashion



Not only will Pitti Uomo be celebrating athleisure, but it will also be changing up the formulas within the worlds of street and sport by bringing brands together in new collaborations.Athleisure Is No Longer a Fad—It’s the Future of Mens FashionOver cacio e pepe in Soho, the team behind Florence’s Pitti Uomo menswear fair outlined their plans for 2018’s winter edition, to be held from January 9 to 12. The biggest story? Despite the fact that the men behind the festival—and a fair amount of men in attendance—were in suits, athleisure and althluxury will be the focal point of the upcoming showing. Nearly all of the invited brands have a streetwear or athleisure bent, and a monumental amount of space within the exhibitors’ portion of the event—Pitti is split into fashion shows and a trade fair—will be dedicated to sporty clothing. No, athleisure isn’t new—things have been trending toward tracksuits for several years—but the fact that one of menswear’s most sartorial-focused fairs is turning an eye to the comfortable world of ath-anything cements the comfortable clothing movement as more than a fad: It’s the future of men’s fashion. Not only will Pitti Uomo be celebrating athleisure, but it will also be changing up the formulas within the worlds of street and sport by bringing brands together in new collaborations. Here, seven things to look forward to in Florence this January.
POST: 2018-11-17

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