description

Italian Fashion Co., Ltd. Shanghai Fu was founded in 2000, after years of expansion and brand extension, its main brand "eifiniI Yifuli" in Beijing, Shanghai, Xi'an, Changchun, Harbin, Xiamen, Lanzhou, Urumqi, Shenzhen, Hangzhou, Shenyang, Changsha and other major cities in China with a total of more than 230 counters and stores. Company has become the backbone of the Shanghai apparel business.

Brand Positioning Brand Identity

Elegant I (elegant I)

Fidere I (self-confidence I)

Natural I (Nature's me)

Elegant, confident, naturally eifini the soul has been promoting the brand. And used to interpret and shape the modern female fashion independent, sophisticated and elegant image.

Our customers:

They are emotional for city family, fashion, the young mind of 20 to 30 years of age; elegant and mature attitude of 25 to 35 years old will be our support and we serve the goddess, they have a high quality and stable high-income . They may be the pursuit of excellence in corporate white-collar workers; sensitive to the trend of public servants; the pursuit of exquisite life singles; or stable life rich, full-time wife.

The image of their temperament:

They are elegant, confident, natural. Interested in fashion; of Ke cheerful; elegant and generous. They dress up their own good, always has a pleasant mood and vitality of the smile, their brilliance can infect other people, to bring you exquisite romantic atmosphere. They have a kind-hearted, romantic, delicate, emotional world, has a fantastic attitude and the inner body and mind. Realize their own dreams of a better bit by bit every day among them the outpouring.

Their living conditions:

Our culture will give enough fashion dress and with space to meet their various fashion lifestyle. In this atmosphere has on the white-collar women in strict fashion shape, and elegant charm, tenderness varieties of temperament show. They are a show of hands, every move she makes are emitted elegant and generous, reversed the joy of the public chip; even walk in the forefront of international fashion trends!