VIV & LUL is Réményseg Fǒldje Kft (France) holds a high-end children's clothing brand has a long history in the European market has a good reputation.
Réményseg Fǒldje Kft (France) as a professional children's clothing group, which owns "VIV & LUL", "XGH", "GIRLUCK", "ASS" four children's clothing brand. Paris, France, Japan, Tokyo, Shanghai, China, are equipped with design center and worldwide, including France, Britain, Japan, Hungary, China and other 11 subsidiaries. Kids Group Company business coverage design development, brand operations, production production, logistics and distribution. Now for the development of the China market, in Shanghai, Nantong, Jiangsu, with sales and production base, weaving, dyeing, printing, embroidery, clothing, seized in a whole other production processes.
VIV & LUL Kids abundant products, from children's jackets, underwear to the children's home services, related to children's clothing, VIV & LUL Kids can cover, complete new model of children's clothing consumption in the VIV & LUL Kids stores to achieve. VIV & LUL in China R & D, design centers, two in France and the Japanese, led by design director, the brand is gentle to the East and West, for the joy and romance delicate combination tailored for the Chinese children show individual children's clothes, to create a Kids in China a new era of consumption, leading the future direction of children's clothing industry.
VIV & LUL products touch, hear VIV & LUL intention to create a brand language, not difficult to find, VIV & LUL to create a new concept of ecological doctrine:
A mother's careful care --- materials, process fully shown environmental health;
A romantic and noble character --- like pure French origin and cultivation;
The concept of a leading fashion and delicate details bring for the children --- a new concept and lifestyle wear.
Brand Strategy goal: to become the famous "Green Eco Kids," a synonym for Branding demands: the unique "new eco-Marxist" (E-KIDS H & H) Kids Brand personality: "Health, sunshine, elegant, fashion"
VIV&LUL brand theme
- VAN DER LINDEN., 29 YEAR OLD STUDENT FROM BRAZIL
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- SAMANTHA MARIKO., 27 YEAR OLD MODEL AND PIANIST FROM JAPAN
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- MONA LISE., 25 YEAR OLD VEGETARIAN/MEDICAL STUDENT/CRAZY CAT FROM BRAZIL
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