Lanvin is in French, the correct pronunciation is: La-vin. Lanvin its pronunciation in Chinese is called: Lang Wen, also translated as: Lanvin, Longman, Lanvin, Lanvin. Lang Wen (Lanvin) is the oldest French haute couture brand, in 1889 by Jean Na Langwen (Jeanne Lanvin), Ms. founded. Today, Lang Wen (Lanvin) have become the senior French representative of the fashion industry, fashion, perfumes, accessories led all aspects of the trend. Lang Wen (Lanvin) never blindly popular, simple and tidy cut and color with the deep skill, brilliant fashion design win support of people.
Let Na Langwen (Jeanne Lanvin) 1867 was born in France, Brittany, in the 10 eldest siblings, father journalists. In 1890, only 23 years old to Nalang Wen (Jeanne Lanvin) become self a hat shop, its unique design attracted many customers, and she designed clothes for the daughter, well received, as many customers to follow object. With the growth of her daughter, so that Na Langwen (Jeanne Lanvin) girls began to design equipment and dress.
1889 years, Ms. Lang Wen shops in Paris, the 福宾圣安娜 High Street (Faubourg Saint-Honoré) 15 ~ 22 号 created Langwen "romantic house" restaurant, across the centuries, Langwen " romantic house "shop has been operating to the present, is the only Paris High fashion in the oldest existing boutiques.
Lang Wen (Lanvin) designed especially painting as a theme "Painting Women" (Picture Dress) and from the medieval church inspired stained glass painting, "Lang Wen Blue" (Lanvin Blue) is very famous. In the "Jie Erxun slave" popular 20 years, Lang Wen continue to adhere to their own style, launching high-style tubular Women.
30s Langwen (Lanvin) of representative works the night with the "pajama-style Women" (Pajama Dress), "cape-style Women" (Cape Dress), Ziwa Bu-style divided skirts (Zouave, 1831 年 to Algerian-based The clothing worn by the French light cavalry) and so on.
On the business side, so that Na Langwen (Jeanne Lanvin) is also useful to in 1925, Lang Wen (Lanvin) opened perfume department in 1926, it opened Langwen (Lanvin) men's department, opened the senior men's fashion business precedent.
Let Na Langwen (Jeanne Lanvin) like to collect old clothes illustration and printmaking, often to travel everywhere, access to a variety of works of art to enrich their design inspiration. Therefore, the design works in Langwen can be found with the eighteenth and nineteenth century style and dress very exotic, evocative. Let Na Langwen (Jeanne Lanvin) preference in plain cloth, the embroidery skills to the performance of a variety of themes, play a decorative effect.
1920 onwards, so that Na Langwen (Jeanne Lanvin) often represented France at international conferences. In 1926, the French government appointed her to the French culture in Paris Exhibition of clothing departments responsible; in 1939, so that Na Langwen (Jeanne Lanvin) was selected as the New York World's Fair of the Association of French special clothing.
July 1946, so that Na Langwen (Jeanne Lanvin) in Paris, died at age 79. "Romantic house" in Langwen continue to operate under the overall control of the family. 1946 to 1958, so that Na Langwen (Jeanne Lanvin) daughter of Countess Lang Lignac (Marie Blanche de Polignac) as the design, the nephew Jiang Guo Meng Langwen operated.
In the late 80s early 90s, the Paris fashion industry is facing re-shuffle of the big changes in senior women's twilight, Lang Wen (Lanvin) also suffered the embarrassment of an unprecedented dilemma. In 1989, Jeanne Lanvin SA company was Orcofi (ie Henry Racamier management company in charge of LOUIS VUITTON) and L'Oreal, a joint venture acquisitions. In 1993, Lang Wen (Lanvin) should be a trend that had only high-class fashion for the elite services, housing, and stop the high-level customization (Haute Couture) production is gradually taking hot clothing line for men and women.
A few years later, the Swiss food giant Nestle (Nestlé SA) has Gesparal 53.7% stake in the company, which holds a L'Oreal 49% of the shares. September 2001, a spent force in the Langwen (Lanvin) brand by the L 'Oreal Group into an independent company after the sale, the new shareholders wish to restore the reputation of this famous restaurant in France. Miss Wang Xiaolan, chairman of inviting designer Alber Elbaz joined, began to Langwen (Lanvin) the old brand re-energized sales of a full turn of the times.
Autumn and winter of 2004, Lang Wen (Lanvin) has advanced clothing sales rose 16%. At present the top brands in the world top 100, Langwen (Lanvin) No. 71.
Lang Wen (Lanvin) marketing strategy boutiques and fashion shows mainly. Since the 1889 巴黎圣安娜 Avenue on Langwen "romantic house" restaurant inception, Langwen (Lanvin) Paris, more than 200 store employees, from Women, Men, senior custom suits, accessories, perfume and watch the composition of the six departments . Lang Wen (Lanvin), senior custom (Haute Couture) fashion, in addition to domestic sales, in France, had sales to Japan, Hong Kong and Taiwan, and New York. Today, Lang Wen (Lanvin), senior custom fashion business have ended, but in France, Morocco, Britain, Russia, Switzerland, Turkey, Hong Kong, Japan and Thailand, countries and regions in the world still has a number of clothing stores .
In many prestigious international event on the red carpet, can be seen, such as Nicole Kidman, Liv Tylor, Charliz Theron and other big stars wearing Langwen (Lanvin) dress appearance.
Lanvin brand theme
- MIKE MOTSOK., 26 YEAR OLD JOURNALIST / PHOTOGRAPHER FROM ROMANIA
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