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HR Helena (Helena Rubinstein) is the pinnacle of L'Oreal Group's luxury beauty brand, is the foundation of modern beauty industry brands. HR Helena (Helena Rubinstein) strictly abide by "rigorous, science, art, philosophy, women's" brand connotation, while innovative, pioneering many avant-garde daring style, and as a beauty brand in the winner.

HR Helena (Helena Rubinstein) in 1902, Ms. Rubinstein by Helena (Helena Rubinstein) was founded in Australia, Ms Helena own research and development from the first bottle of face cream began, HR Helena (Helena Rubinstein ) brand to establish a "scientific and technological achievements in the development of female beauty," the basic spirit of the brand. Because of this, a long time in the world, HR Helena (Helena Rubinstein) are known as "the beauty industry and scientific pioneer." HR Helena (Helena Rubinstein) star products include Flame Look makeup, Prodigy essence of ultimate beauty skin care products and other series.

In 1985, HR Helena (Helena Rubinstein) is L'Oreal Group (L'Oréal) acquisition, followed by re-engineering of the HR Helena, so HR Helena younger, to a demand from mature female beauty transformation of old high-end cosmetics brands today with modern technology for the pursuit of innovative, cutting-edge technology and avant-garde fashion of modern women.

Today, HR Helena (Helena Rubinstein) brand has been around more than 50 countries, entered China in 2000.