August 1983, the Japanese industrial giant Toyota Motor president of Toyota, Mr. Eiji held a high-level secret meetings, the participants are first-class Japanese automotive industry elite. Mr. Eiji Toyoda a shocking question: "In half a century of accumulated research and manufacturing Jingyanzhihou cars, Japan can not Chuangzao out what Neng Shi Ju enough to disdain the altar when the top Jiaoche?" In other words the new car direct opponents will not fall long known the famous car brands in Europe.
We all realize: He has not just raised the question, is simply a comprehensive challenge to the Japanese automotive industry. However, all are present in a very firm "Yes, we can!" In response, Da Jia understand that this is not a one impulse Xiang Ying Ji Li Xia, but a group of experienced technology professional excellence by making the mission of the Wei Lai firm commitment.
Lexus (Lexus) the story began.
Japan opened a luxury car from the prelude. The brand name is Toyota spent 35,000 U.S. dollars, please name a U.S. company named as "Lexus" (lexus) pronunciation of the word "luxury" (lexu) similar to the word, reminiscent of a luxury car Car impression. Lexus used car auto trademark name "lexus" letter "l" in the capital, "l" on the outside, surrounded with an oval pattern. Ellipse represents the Earth, said the Lexus cars all over the world.
No one will forget the Lexus (Lexus) LS 400 in 1989, the official listing, luxury cars in the world caused by the shock of the altar; some even predicted the German luxury sedan might be forced to withdraw from the U.S. market. Today, Lexus (Lexus) has swept the top buyer's market, becoming the nation's best-selling sedan. I believe many people still remember the LS 400's classic commercials: start operation in the hood, one after another of champagne piled high to form a crystal glass tower, even if the engine running at full speed to add a little throttle, cup is always steady as a rock tower ; to celebrate the birth of vehicles altar favorites, this is indeed the best way.
From 1989 into the luxury car market, Lexus (Lexus) has always been committed to enhance your driving pleasure to perfection, every luxury cars produced are called To create sophisticated, elegant fashion, while equipped with leading technology strive to make your own value, comfortable driving experience.
Lexus brand theme
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