description

Nudie Jeans Scandinavian Sweden, in 2001 the little cowboy from an unknown plant started, within a short span of five years to sell 1 million worldwide, jeans, sales performance was up to 25 million euros (2005), 2 / 3 results from overseas. Nudie Jeans sales growth of 78% or lower in the intentional production achieved under the circumstances. It is worth mentioning that Nudie Jeans did not spend a penny on advertising!

Nudie the name of the interpretation is "naked truth about denim", which the jeans as the body's second skin, a selection of Italy's top denim and Japan the highest level of hand-spun cloth, for the gentle skin care, comfort may be difficult described. In recent years, Nudie Jeans start converting to organic cotton woven fabrics, cotton is not only pollution-free benefits for human health is more and more light has reached a soft touch, "would never want to wear off once the" realm.

Nudie Jeans creator Maria Erixon was LEE European designers, the establishment of Nudie Jeans is only because she was too fond of jeans, and she wanted more independence to fulfill her vision of the cowboy.

Nudie Jeans is a jeans qualities representative, Maria Erixon jeans brand that is now bent on pursuing a number of complex and fancy design, and in fact the most original of the U.S. jeans forgotten. She despises those crazy chase fashion, blindly sink in the vanity of people, so Nudie Jeans jeans never go exaggeration complicated design lines, only the primary colors using only natural dyes, and completely fit the body curve of the lines, completely hand-car line After sewing the bags on the design, carved out the present Sweden's largest denim brand.

Nudie Jeans is the world use the highest level of production technology - in Italy. Entirely produced in Italy, elsewhere not and will not be considered! Production of tannins cloth mostly from Italy, a small part of the exception from Japan.

Nudie Jeans focus on the production of tight stovepipe pants, but every year a lot of styles, colors also been increased. Nudie Jeans feature is the use of primary colors tannins fabric, but also the recent popularity of the new white or black.

Nudie Jeans Jeans success and development of Swedish culture and history inseparable. As there is no basis to support such a culture is hard to imagine, Nudie Jeans have such a great idea of mass base. People wear jeans the past, because it is wearable, you can wear to do hard labor. Now people wear jeans, because of fashion or convenience, or the cowboy has become a culture.

Nudie Jeans core basic philosophy is: "From the music and the way of life among people looking for cowboy culture of the causes", the most good to find inspiration from the street into the cowboy's design.