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You Ji Niya King (Eugenia Kim) is a famous New York accessories designer, excellent Jini Ya Gold (Eugenia Kim) of the same name, the brand created a very interesting opportunity - once, You Ji Niya King (Eugenia Kim) new haircut that bad, she had to shave the hair completely bald. In order to cover the ugly, You Ji Niya King (Eugenia Kim) on the day wearing a hat. That day, You Ji Niya King (Eugenia Kim) SOHO district in New York, shopping, wearing one of her own design of red bell-shaped cap Guinea feathers (this is her hat at the Parsons School of Design fashion their own class to do a), which is her top hand feather hat hair deliberately designed to mimic the way, of course, with a somewhat abstract. Unexpectedly, several store owners are staring at her in the evening, when the "vagrants" You Ji Niya King (Eugenia Kim) has received two shop owners offer the job!

You Ji Niya King (Eugenia Kim) was just a young student, and not have their own brand, so she designed a simple feather its bell-shaped hat a number of additional colors, she chose the colors are vibrant, there is lavender purple, blue lightning. You Ji Niya from gold (Eugenia Kim) last in the SOHO district shopping just over a week, and her hand-bell-shaped hat feathers on the famous store in SOHO District, Selima Optique and the NOHO district of Bond 07 stores open selling ! Even more striking is that, by the end of this month, New York's most famous fashion boutiques, Barneys New York told the superior Jini Ya Gold (Eugenia Kim) has issued orders to invite!

After 1 year of exploration, You Ji Niya King (Eugenia Kim) finally New York's most vibrant downtown East Village (East Village) opened a shop named after himself, in addition to her hat designed by milliner and men outside the also accepted the bride hair and other high-demand services.

In 2004, You Ji Niya King (Eugenia Kim) has developed a series of shoes, not only to make her career to the next level, but also won the 2004 "American Association of School Ruiyi Ellis Fashion Accessories Design Award "(CFDA Perry Ellis Award for Accessories Design).

As a designer, admired by large stars are very important, like the excellent Jini Ya Gold (Eugenia Kim) star, but rather a lot of fans, including heavyweight stars include: Jennifer Lopez (Jennifer Lopez ), Cameron Diaz (Cameron Diaz), Madonna (Madonna), Gwyneth Paltrow (Gwyneth Paltrow), Britney Britney Spears (Britney Spears), Christina * Aguilera (Christina Aguilera), Nicole Kidman (Nicole Kidman).

You Ji Niya King (Eugenia Kim) of knitted hat and a wool cap high price, most of the up and down for the 200 U.S. dollars, the new fur hat is more expensive series to 500 ~ 600 dollars.

Now, You Ji Niya King (Eugenia Kim) hat boutique in New York, Barnes (Barneys New York), Saks Fifth Avenue boutique department stores (Saks Fifth Avenue), Nordstrom, Bloomingdales and other fine department stores all the most famous are sold. You Ji Niya while gold (Eugenia Kim) brand hats in the world also has more than 100 stores; You Ji Niya King (Eugenia Kim)'s footwear boutique at Saks Fifth Avenue department stores (Saks Fifth Avenue ) on sale at the same time, the world also has more than 40 stores.