A special step for their own unique characteristics and culture of the brand.
Fashion, avant-garde, free and rebellious interpretation of the "special step" brand culture, high-grade, high and strong pursuit of innovation and vitality to give a "special step" brand core values, "to exercise different" brands Declaration vividly step reflects the special emphasis experiential exercise and movement is not tired of playing sport attitude.
Special steps (China) Co., Ltd. is a comprehensive development, production and sales of special-step card (XTEP) sports shoes, clothes, bags, caps, balls, socks, a large sporting goods companies dominated the industry.
Located in Quanzhou, Fujian Province Economic and Technological Development Zone, covers an area of 188 acres and currently employs 5,000 people, in addition to marketing centers, export center, apparel center, shoe center, R & D center, parts department, quality inspection center, IT center, human resource centers, financial centers and Office of the President, the company also has 45 sewing lines, 10 molding lines, and supporting laboratory, embroidery, high frequency, printing, mold and other departments of modern footwear, sports shoes The annual production capacity of more than 10 million pairs. Brand-oriented marketing strategy, so that the formation of a special step to adapt to the Chinese market price, by brand stores as the main distribution system.
"Global Fashion ● first brand campaign" special duty step development goals, is the first product enabled entertainment brand sports celebrity endorsements, but also advocates new country's first fashion ● sports brand. Step in the special legendary development, has received numerous honors, for 2 times, "China Famous Brand"; access to courts and SAIC are certified, "Chinese Famous Brand"; won the State Quality Supervision, Inspection and Quarantine Administration issued the "export inspection exemption" and "state inspection" honorary title; these honors mean special step in the wider community to get recognition.
In recent years, special steps combined with the influence of star endorsements and the title of South East Best music list, with its unique style, avant-garde, freedom and rebellion of the "non-ordinary sense," captured the hearts of young people. Step carry huge amounts of money from the special tenth Games as The People's Republic of China only partner, and received National Games in Jiangsu, People's Liberation Army, Ningxia, Fujian, Xinjiang and other delegations to accept the award exclusive equipment sponsorship began, special steps to break the international movement monopoly of the domestic high-end brand competition situation. In 2006, following the National Games after sponsorship, special steps together again, CCTV and Jiangsu Provincial Sports Bureau, the huge sums of money into the Third National Sports Assembly Sports category only partners and equipment of Jiangsu Province sports delegation to accept the award sponsor business. At the same time, special steps or the Chinese Amateur Basketball Open (CBO), the Chinese Volleyball League (CUVA), national health industry run exclusive partner. This year, the special and then a pioneering step, the sixth city title The People's Republic of China basketball and badminton games, and become partners in six City Council; title China women's basketball league (WCBA) and the Chinese Basketball League (NBL) , extreme sports title Classic country. Special-step combination of entertainment and sports "dual track" strategy model for corporate and brand into the boundless vitality, to ensure the leading position in the industry. 2008. The company became The People's Republic of China the only partners in the eleventh Games
The future, special steps will, as always, committed to personalized products and services for global respect for everyone who loves sports and youth lifestyle more comfortable, more stylish way of life, to promote sports development, should contribute force.
Xtep brand theme
- ANY TRINH., 24 YEAR OLD STEDENT FROM JAPAN
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- ADAM GALLAGHER., 26 YEAR OLD FREE SPIRIT FROM CANADA
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- KRISTINA BAZAN., 28 YEAR OLD STUDENT AND FASHION BLOGGER FROM SWITZERLAND
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