description

"Bug house", for which it was creating the future of children represent the future health of the living environment for children; more than just a family of factors, more importantly, the community, state and national factors in the future. True love is not given, but whether to a naive innocence to listen to their future into their world, with them thinking, innovation and fun, life. "Beetle House" is the spirit of every employee to think such an attitude and operation, in line with a childlike innocence of the heart, with the children to create a colorful world. The child in this world free, and happiness. Your child's imagination sprawling growth. Colorful world of happy worms; please remember us, we are "bug house." 1, into the "bug house. Beetle House" (a) The introduction to the Hong Kong Housing Limited immediate operations center beetles - beetles, Dongguan City, Clothing & Accessories Co., Ltd. is a professional design and management of high-end children's clothing brand of cutting-edge fashion business operations, the company with green fabric, simple and novel style, comfort and generous, to give children the true design concepts to create a "bug house. Beetle House" that "China's chief Original Kids" brand. Since its inception in 1998, the company has been to "diligence and social commitment" for the purpose, adhere to the "courage to pursue, dare to deny, innovation, advance with the times" business philosophy to "Welcome to Wikipedia," the market Strategy and the "transcendence, integration, sharing" mechanism talent to win the trust of customers around the country and recognition of the increasingly competitive field of children's clothing industry has maintained steady development. The company will continue to meet the needs of children of different ages to provide "original" design that shows the most authentic aspect of the child, and rising operational management capacity, and actively introduce advanced children's wear design and business philosophy, and all over the country partners and grow together. (B) Our background "bug house. Beetle House" brand positioning for children 3-12 years of age wear, comfort and generosity of the high-end fashion and leisure Original Kids. Brand identity in the rhyme means "fun in the world, happy bug", on behalf of beetles house positive, solidarity, freedom of the spirit of joy. To create a bright, warm and harmonious visual effect, showing the "bug house. Beetle House" as a green "China's chief Original Kids" physical and mental health care for children. "Beetle house. Beetle House" pay attention to the original ecology and environmental protection, all products are pure natural cotton, hemp, wool and other fabrics, the use of "pop" concept style collage technique, collision-color, patch, embroidery, printing for the activity environmental protection material practices, dedication and care of the child's skin tender; to guide their children respect for the natural simplicity, the pursuit of self-confidence, positive and optimistic attitude. (B) our culture, "beetle house" brand in the growing process of growing, is also deeply concerned about the children. By shaping the "Beetle" health lovely, lively cartoon, dissemination and promotion of the love of children, child culture education philosophy. Business culture determined to build our brand and business, our biggest rival is ourselves; we never find any shortcuts, we only believe the intention of investment and perseverance, we can only believe that the significance of creating brand value only. Talents of all the people here, looked, with a common dream; in thinking (Think) together with the enterprise development "honesty, wisdom, harmony, humility" culture of responsibility "Our responsibility here," our Declaration " beetle house. Beetle House "heartfelt thoughts:" Fun World, Happy bug "is a lovely happy child bug, we create for our children a happy bug and the world, colorful world, the world lovely, happy and healthy world, the free energy world. That is, children grow up happy life of the world. Our position at the age of positioning us to meet the fashion metropolis of children 3-12 years old Large consumer positioning to pursue quality of life, attention to child health, happiness, fashion and fun behind the ethnic group of parents generation consumer price positioning spring 180 - Winter 260-680 per 360 market positioning one or more market-level city to the main department store counters, two, three or prefecture-level city business district Wangpu the following markets to shop, shop shop channel for the main mix.