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"ETAM" Iger from Germany in 1916. This year, the first to "ETAM" in the name of the store opening. To 1928, the chain store network development to Paris and use it as a base, and gradually became France and Europe's leading ladies chain. France "ETAM" Etam brand women's fashion with its style, diverse style, novel color, moderate and reasonable prices, good service conditions, elegant taste, exquisite design highly successful career women favor. The color WEEKEND pay more attention to bold colors with new visual impact: If Tailv + orange, rose red, bright yellow + enamel blue, dark blue fabric bleach + main areas of natural fabrics, a variety of printing, embroidery in particular the totemic and traditional ethnic printed fabrics favored patterns, cotton, Shaka and coated fabrics continue to be optimistic, denim fashion again. Aspects of hippie culture popular styles once again, the pursuit of alternative and relaxation, such as the adjustable length of detachable-style skirts, trousers; seven, the prevalence of five sleeves. Zipper, Velcro, nylon tie clip the finishing touch. Name as it winds, the design is simple and generous, trendy fashion, so that your days in the Mind and Body, arbitrary, or a return to basics, or witty, pleasant or romantic or passionate mellowness --- dress Iger weekend, always a good experience over the weekend mood. In the style: City equipment based ETAM continue simplicity of the lines, the popular and comfortable fabric, and adapt to the trend of leisure suits, different texture of fabrics cross-matching, so you get out in the office suite restrained, as in the office in brilliant. Material aspects: Light, thin, soft fabric-based popular subject. Pure summer clothes, the sandy large printed fabrics, cotton and hemp fiber have been well used; the fall and winter clothing Youyi coated fabrics and vertical sense, feel good and pure wool fiber dominated. Styling: ETAM stressed Slim fit shape, exquisite design details such as first-class Drawstring, beads, embroidery, printing, creating the image of young girls of different styles.