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On Haiou Ge Clothing Co., Ltd. was established in 2002, is located in Songjiang District, Shanghai, is a development, production, sales of branded apparel company. Founded date, has become a considerable scale of production of industrial-type companies. Shao, led by chairman Steven, the company adhere to do design, original, independent production line, committed to building China's own brand. System, standard operating procedures, professional, high-quality management team, integrity, pragmatic and innovative spirit of team services, without exception, demonstrated a mature brand booming market competitiveness. First, the brand concept Company fashion brand "Calilona" (Chinese translation: Geliluona) has a rich cultural heritage, integration of independent, fresh modern elements, is the Eastern and Western culture, the perfect combination. Ladies make every day life is full of creativity and color, reflecting the pursuit of women's fashion and a positive attitude to life, create a new era of female images. The use of fashion fabrics, ingenious design and exquisite craftsmanship, the perfect harmony of European fashion show elegant style. Second, brand positioning Age Location: for 28-45 years old, passionate about life, good to enjoy life, enjoy work, be happy to create a mature self-knowledge and urban white-collar women. Style Location: City by the romantic sense of style to reflect the brand. Fine craftsmanship, elegant board type, smooth lines and accurate manifestation of the psychological needs of mature women. Third, brand design Famous designers employ large design team, blending the latest design concepts, trying very hard to Calilona brand image and promote clothing fashion, leading the women's trend. 4, 07 S / S Calilona 2007 Spring product is a combination of fashion and classical, romantic and elegant compatible, two by City feeling and the Romantic style of the theme to reflect the brand to meet different personalities, needs of women of different ages. Romantic (4-5 series): is a spirit of elegance, wisdom, woman, independent and self-confidence will be wrapped in gentle enough to appearance, the interpretation of timeless classics. City feeling (4-5 series): intellectual urban women, the pursuit of high quality of life, to fashion attitude, willful wander from city to city, the release of passion.