French Decathlon (Decathlon) is Europe's largest sporting goods retailers, sporting goods in the global production and sales. Decathlon (Decathlon) was founded in 1976, the Group in France has the largest product development and design center has opened a total of 331 in the global sports goods large supermarket chains (the end of 2004), the industry ranks first in Europe and second in the world. Decathlon (Decathlon) is not only the design of sporting goods and producers, but also has 313 franchise in the global sporting goods retailers in shopping centers. In China, Decathlon (Decathlon) since 1992 in Shanghai, Tianjin, Guangzhou and Shenzhen has set up a branch.
Decathlon (Decathlon), headquartered in northern France, in 1976 by Mr. Michel Leclercq (now chairman) set up in France, Decathlon (Decathlon) also created a new concept of sporting goods supermarket. Today's Decathlon (Decathlon) Group is sporting goods designer and manufacturer of a large scale is a full range of sports goods chain stores.
Decathlon (Decathlon) owns France's second largest product development and design center (after the Renault car). 1500 Centre each year 4,000 professional and technical personnel, new products, covering 63 sports. Innovative technologies and products to enable movement to fully experience the fun, comfort, safety and health. All Decathlon (Decathlon) products before mass production, must pass strict quality testing and experts and customers to use the product under extreme confirmed.
Decathlon (Decathlon) company from 1986 trying to sports goods production, their production networks to 18 countries on five continents, the company in accordance with the quality, price and supply capacity strict selection criteria such as the production partner. Decathlon (Decathlon) all of the 331 global sporting goods chain in the sale of goods, more than half of Decathlon's own brand products.
Decathlon (Decathlon) the company's operating philosophy: to bring together all kinds of sports goods, a relatively low price and good technical performance of products, to provide movement for more possible, to enjoy the sport.
Typical Decathlon (Decathlon) shopping area generally from 2000 to 10,000 square meters, Decathlon (Decathlon) provide a good after-sales service shopping centers, within or around the same time using the site for customers and surrounding residents the opportunity to exercise training.
Decathlon (Decathlon) has become the France and Europe's largest sporting goods professionals seller. 2004 Decathlon (Decathlon), through its global total of 331 shopping centers achieved a turnover of 3.4 billion euros, compared with an increase of 10.3% in 2003.
Decathlon brand theme
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