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hart schaffner marx (hartmarx) as the leading U.S. apparel manufacturers and marketers already have 120 years of tradition, is the oldest U.S. men's brands. Hart Schaffner Marx created a another "first": he is the first to use advertising strategies and brand promotion events clothing company, garment industry in 1897 released the first national advertising, caused in no small industry vibration, the end of World War I in 1918, he published the one in France, an international advertising to welcome U.S. soldiers that he is the first use of "high, short, fat, thin" of a different shape, "specifications" for clothing design and manufacturing clothing company, which at the time was considered extremely radical and dangerous act; 1917 hart schaffner marx (hartmarx) as apparel manufacturers in America set up its first fabric testing laboratory; in 1917 with the launch of a world first thin fabric made famous suit Dixie Weave; he was the first to use zippers in the pants garment manufacturers, as early as 1936, hart schaffner marx (hartmarx) to create the world's first to use a zipper instead of buttons for men and Shi Xi pants; 1953, hart schaffner marx (hartmarx) to create the world's first wool-polyester blend suit. The first in the world still in use in the clothing business. Hart Schaffner Marx products are "American gentleman" demeanor and "American Spirit" the best interpretation. His enthusiasm, lively, romantic, ambitious, focused on the pursuit of quality of life, while his patriotism and family values, is the "American Dream" the pursuit of real and cast those. hart schaffner marx (hartmarx) to business casual style of clothing mainly to meet mature men on different occasions, the dress requirements of different tastes. hart schaffner marx (hartmarx) plant material from the introduction of the world's best fabrics in the world's best processors processing, so that various types of clothing he is known for its excellent quality of a century. Fine texture, exquisite workmanship is the most important characteristics of their products. Hart Schaffner Marx Men in high-end sales in the United States ranked first, according to 2005 annual report, HARTMARX Group's total sales of nearly one billion U.S. dollars, of which sales in the United States more than 598 million U.S. dollars, overseas sales of more than 300 million U.S. dollars, Hart Schaffner Marx, as the Group's flagship brand, accounting for the largest sales and profits. Hart Schaffner Marx sales channels in the United States primarily through upscale department store sales, such as Saks Fifth Avenue, Nordstrom, Dillards three high-end department stores, nearly 500 chain stores in their sales Hart Schaffner Marx products. 2007, Hart Schaffner Marx in the history of a century leave an indelible mark: a global expansion strategy as an important step, Hart Schaffner Marx in China out of its first overseas flagship store, and as Asia's first major market area. Meanwhile, he also launched a new round of marketing campaign, with more fresh fashion elements and a richer brand promotion strategy, writing for this years brand new chapter in the 21st century.