description

Alpena Italian Men - a continuation of the classic in China

In the world, the auspicious animals of Australia "kangaroo" as a brand logo of the Italian "L'ALPINA (Alpena)" was founded in 1945, originated in the rich romantic sentiments and Milan, Italy, inspired by 20th century, 40, those who are 50 years of world attention but superior skills of the Australian athlete with grace, bearing extraordinary Alpena "Kangaroo" has been sharing their every success and joy.

Middle of last century, the company adopted the Madrid International Trademark Registry registration territorial extension, so in dozens of countries and regions have "L'ALPINA (Alpena)" brand ownership; at headquarters in Milan, Italy, London, England, France Paris, Tokyo, Japan, Germany, Russia, Bulgaria, Egypt, Croatia, Spain, Hungary, Romania, Czech Republic, Switzerland, Ukraine, Slovakia, more than twenty countries are provided in the image of the store. Italy "L'ALPINA (Alpena)" to the superb craftsmanship, rich Australian customs, by the love of high society.

The late 70s, combined with lofty sentiments and romantic Western, Oriental Wenwen Dian Ya, Italy "L'ALPINA (Alpena)" into China, after nearly 30 years of development, the Italian "L'ALPINA (Alpena)" developed their own unique style and brand image, chic and bold masculinity and soft, romantic, blending the natural with students and demonstrates man charm.

Italy "L'ALPINA (Alpena)" spread the unique style of men's clothing and culture, promote the brand culture and the simultaneous development of corporate culture, praised the perfect quality of life of art and fashion ideas, fashion design the performance demands of art head. A man dressed in typical high-end brands. Italy "L'ALPINA (Alpena)" has become a well-known international brand, a symbol of success. And become a successful man the pursuit of fashion brands. International superstar Russian GALINA FOKINA, Italy GIORGIO MORDELLO, Czech TOMAS BERDYCH, Hong Kong's Chow Yun Fat, Felix Wong had in Italy "L'ALPINA (Alpena)"-style image of the representatives.

So far, the Italian "L'ALPINA (Alpena)" in the world with thousands of stores and shopping malls counters. August 2005, the Italian "勃阿尔皮纳 Knitting Sportswear Co., Ltd." authorization "of your Garments Co., Ltd. Shanghai Alliance" for the distributor in mainland China, a few years time, in Shenyang, Harbin, Tianjin, Shijiazhuang, Lanzhou, Jinan, Zhengzhou, Nanjing, Chengdu, Wuhan, Xi'an, Hefei, Wenzhou, Nanchang, Nanning, more than 20 provinces and cities have set up shop for the brand extension and development of culture, laid a good foundation.

Brand positioning

The pursuit of good taste and urban casual fashion male mature self-confidence, meaningful content of free and easy demeanor men free, free romantic, wise and noble elite men cruising the sea of the business elite age 28 to 45 years old.