description

Brand positioning: the face of the mass consumer market to the younger generation of 18-28 year-old is the main consumer target, create a "leisure sports, sports recreation," the concept of tourism and leisure sports brand.

Business strategy: focus on brand promotion, quality assurance, management science, the establishment of a pragmatic, fast operating mode.

Product Strategy: The tourism and leisure sports-oriented products, the formation of research, production, marketing integration of fashion products.

Price Positioning: Always consider adhering to the spending power of the public, the implementation of "five-star quality, Samsung consumption" concept of value, price positioning in the 40-300 yuan.

Market Strategy: Stick to market-oriented, to increase market share, in the establishment of a large network of sales terminals, with the help "to travel through the domain map" marketing strategy, the formation of a model of tourism brand, market-oriented management and services and continuously improve customer satisfaction.

Interpretation of the brand culture: a casual, dynamic, stylish, simple brand characteristics, to promote a kind of unrestrained, free-spirited American tourism, leisure and culture, create new human life is not bound by freedom of opinion and emotion, and gradually establish a simple and distinct personality , a pioneer in the fashion upstart family representatives.