description

(A) state the story of Dinnie Pass the gray city atmosphere, but never forget that Among both rich and able to pursue the real value of life Any time following the loss of the seasonal changes The performance of their loyalty to the city even more beautiful Only because of your emotional - states Dinnie (B) the characteristics of the brand With young, stylish, modern style, while yet stable and mature blend of casual and career in one of the state Dini business casual dress, from material selection, design and tailoring, production, pursue excellence. Can display every detail of dress white women taste, personality and fashion. Natural comfort, style rich and full of expression, full soft elements of the international fashion and cultural connotation, bold and free from the shackles of traditional career women, in a sunny, energetic attitude to lead the office ladies fashion dress trend. Much more flexible with the leisure portfolio, challenges the popular binding diversity and business wear, showing unrestrained. Times reflect the beauty of white-collar connotation of beauty, and advocate of modern women to pursue romance, independence and freedom, and positive healthy lifestyle. While maximizing wear every piece of clothing. (C) the principles of design South Korea's top designers to integrate Eastern Europe and the U.S. free-spirited and elegant subtle elements to black, white, gray main color combined with other fashion colors, simple but not simple; rich and not cluttered. Split with the beautiful, embroidery, lace and other fine details of each, showing the beautiful office ladies, charming and self-confidence. (D) Market orientation customers Main customer base :25-35 years old female white-collar Vice :35-45-year-old customer base, brand recognition, the pursuit of quality, personality, social status of women (E) terminal market retail price positioning Spring and summer :300-1500 yuan / piece Fall and winter clothes :400-2000 yuan / piece