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Brand positioning

With national origin as a national sports equipment sports, the IOC has the domestic first-class quality; and as a popular fitness exercise equipment, the IOC has let every one of those who love sports are heart of China's prices.

Olympic rich portfolio of brands, as people like different sports segments to provide the corresponding products.

One to three cities across the country the sales outlets to provide consumers with a convenient buying channels.

Fashion, individuality and generous, luxurious combination of a variety of styles, so that 15-60 year-old Chinese people can enjoy the pleasure of movement.

Brand Culture

Product: excellence, outstanding.

Customer: good faith, sincere cooperation, mutual respect and achieve win-win situation.

For employees: IOC both their working and living place, but also their academic progress of schools; growth, success, achievement, is the IOC to bring their true value.

Of their own: integrity, perseverance, innovation and excellence.

Brand objectives

To build strong national brands in China

Card brand sports industry in Zhejiang Province

Strength and international brand to brand leaders contend