LIXS
LIXS, LIXS Fashion, Sports brand2024-04-20 13:29:47
description
Brand positioning
1) Positioning Background
Reference to changes in the overall tendency of sports apparel, sports and leisure increasingly blurred the boundaries of the state; is to lead and to meet the ever-changing new new production methods to meet the sports life, fashion, life, leisure, and diversification characteristics of the modern needs of .
2) Brand positioning: a new concept of sports equipment
LIXS new concept of movement is sporty and stylish upgrade
3) positioning Interpretation: from professional sports, but more stylish, more tend to daily life. The concept was to avoid the traditional sports model extended by the venue, by the time constraints of space, an easy exercise to promote the concept of random movement to promote arbitrary.
Target consumer groups
For the new era of change from LIXS, with new awareness, new lifestyle, requirements are constantly changing, constantly trying to try the new 16 to 27-year-old consumer group position; as the primary orientation led consumers over the age of 13 more wide range of consumer level.
LIXS brand theme
online fans
LIXS Style
LIXS: Innocence
FLAVIA DESGRANGES VAN DER LINDEN., 35 YEAR OLD ASSHOLE FROM UNITED STATES0 COMMENTS /
/ 2024-05-07 12:57
LIXS: Gone
PAULINE M., 36 YEAR OLD STUDENT FROM SLOVAKIA0 COMMENTS /
/ 2024-04-21 16:31
LIXS: It takes two bows to sail
ANASTASIA SIANTAR., 34 YEAR OLD DANCER AND HEELS LOVER FROM INDONESIA0 COMMENTS /
/ 2024-04-12 11:03
- ka bi sports
- BAITAI
- apple tree
- KANGTA
- LSHZ
- Gweat
- Racing&Fashion
- SUNKE
- ATUNAS
- Lacaf
- YELI
- ZUOTIAN
