description

Brand positioning:

(1) the price of brand positioning:

Junior sportswear offside in the country belong to high quality, mid-priced equipment for young people / children's clothing brand. Accurate description of the price of brand positioning:

In a class of the city - offside brand for high quality, low-grade

In the second-class cities - offside brand for high quality, low price level

In three cities - offside brand of high quality, affordable quality

In four cities - offside brand for high quality, high price level

Note: The four cities is the county seat; three cities is the prefecture-level cities and county-level cities; two types of general provincial capital cities; a kind of city that Beijing, Shanghai, Guangzhou, Shenzhen

(2) brand positioning ad:

I just want offside

(3) brand of consumer groups targeted:

Junior sportswear consumer groups offside major city has a stable income for the family, love of sports and life, the pursuit of clothing tastes, a certain concept of fashion consumer groups

(4), the flagship brand positioning:

offside sportswear aimed at young consumer market: domestic two, three urban-based; one, supplemented by four cities