description

"WINNIE" Smith Barney brand is Industrial Development Co., Ltd. of Shenzhen City, fashion management and development of women's brand. Aimed at 25-40 year-old design and production of modern women. For the pursuit of ideals, perseverance, sense of social responsibility to provide services to women.

Brand management philosophy: "green, healthy and happy."

Style characteristics: "people-oriented, to protect health and enhance beauty." Winnie inspired clothing and the perfect combination of the natural environment. Selection of the main natural fabrics: simple, easy, comfortable and natural. Emphasis on environmental protection, comfort and health. Strive to reflect the free, happy, happy women in urban fashion colorful life.

Dress Color design: a distinctive, bright color-based, more suitable for Asian women's skin color features can mask the dull and yellowish skin color Asians. Healthy Living Color set off more and more dynamic. Tailoring the structure of clothing: clothing for 25-40 year old women cut body features, simple lines, the appropriate dividing line, and more three-dimensional cutting, highlighting women's soft curves, cover slightly mature woman's body defects.

Clothing structure: the spirit of a people-centered design principles, understanding of customer habits, attention to structure and details of the deal, so that clothing worn more convenient, more comfortable, functional and strong.

Clothing fabric choice: mainly cotton, hemp, silk, hair and other natural fiber fabric-based, careful consideration of customer health, the pursuit of environmental protection, fabric and more use of imported fabrics. Customer groups they are mature, rational, modern business-type woman. They have the knowledge, cultural conservation high, do not blindly follow the trend; they have a healthy lifestyle, self-confident, straightforward, not contrived, not the blind pursuit of plates; they understand themselves, understand the business better and improve themselves.