description

Chinese brands: Bei cool

Slogan: I color my childhood Be cool, Be kids

Brand story: a cheerful and lively Chinese children, came to her has been very passionate longing for Spain, in a colorful toy store, she bought a beautiful colorful building blocks, the blocks back to her home, small partners are very like it, we barricaded the building blocks of a courtyard house, a very nice colorful blocks home. Suddenly, there were two blocks in the yard the kids fashion clothing. "We bring you the joy of building blocks from the Spanish elf "BEKIZ". We have a lot of colorful blocks and fashion of beautiful clothes. your life is full of sunshine, we want to become a member of you. Since then, the junior partner and joy every day with the happy elf building blocks to play blocks, happy every day and dress in the colors of life they enjoy a variety of childhood 。。。。。

Brand:

BE KIZ brand was created to meet the seller in the end more and more emphasis on the quality of clothing, but the demand for low price requirements. "Let the children put the health of children's clothing," the creation of the brand has become the intention!

In strengthening the brand "health" at the same time, attention to international trends, an accurate grasp of fashion colors and pop elements, and integrate into the design of each quarter, for which the brand's design team will be at least twice a year for foreign folk songs, experience the "international pop style."

Brand positioning:

Target consumers: mass-consumer economy

Age: Height 100CM-160CM ages 4-12 years old

Product positioning - Design Style:

Passionate Spanish style, follow the international fashion and fashion colors, the product reflects the practical, user-friendly and so on.

Value for money: cheap, each product is worth it. Unique design, excellent quality, relatively low price, will be the brand to victory