description

Respect for the natural pursuit of self-

To create a stylish and elegant personality fur life

Brand positioning:

HAO CHENG Hao core values ​​determine the way people for the pursuit of self-fur personality and taste, respect for nature, self-confident, pro-and means to achieve self-worth of cities to create new women's fur fashion leisure equipment.

Core customer groups :20-40-year-old pink-collar city; respect for nature, enjoy life, pay attention to taste, concerned about urban fashion new female self. Their pursuit of fashion, young, natural beauty of the personality; their social fashion trendsetter, wisdom, grace, warm Wanxian Shu, focusing on quality and content; they are to mainstream the prince's influence can not be ignored and the successful radiation .

Design philosophy: HAOCHENG from a spiritual symbol of Italian design, Cheng Hao of China Tongxiang Co., Ltd. owned high-grade fur clothing fur clothing brand, designer of the Orient and the Western romantic combination of soft, fur costumes based on natural, luxurious features designed to emphasize fashion aesthetic, elegant, personalized self-design; the overall shape and three-dimensional stress profile, decorated with attention to detail changes to show the unique quality and luxury of fur, so that style is more elegant and tasteful; fur Women of various styles of various styles, alternative structural changes and women are interwoven with the fur out of the art, emitting a dazzling yet elegant charm of personality, gives a beautiful feeling, reflecting the delicate and aggressive attitude to life.