description

A company's potential for development, competition from the market analysis of the most deep-seated nature of the competition is the key feature of the core characteristics of the brand, the brand is a guarantee of cultural, historical and cultural sources. Features, brand, culture, history constitutes a progressive approach to integrated business competitiveness of the four core elements. History: Textile Decoration Co., Ltd. Shanghai Hui Yi was established in 1995, 1996, various well-known shopping malls in Shanghai, Beijing land market in 1998, the development of the national market in 1999, now has outlets in 100 cities in just need to complete a nine decades to complete the accumulation of business, the entire development process through a people-oriented, to develop the first business of educating people way of thinking, keep to talent into the business and market advantages, gained nine solid corporate wealth, now have a large number of outstanding design talent, management talent, marketing talent, a strong reserve for the company's product development capabilities of follow-up, packaging design capabilities, image design capabilities, marketing ability and technical capacity. Culture: based on good faith, cooperation is fundamental for the development of interdependence is the soul of the enterprise, is the core of corporate culture, implementing industrial innovation and everyone who work extensively with the community to cooperate in good faith harmony, high-quality The team charm to create a high-grade products, create elegant brand image, inherent within the team efforts of all potential and existing customers to meet the needs of successful people spend so successful products. Brand: brand, extension: with Hui Yi and Cartelo two major brands; brand connotation: the art of branding in the form (mainly in the CI system, including MI, BI, VI and advertising planning system constitutes a) improve the marketing model, the scientific product development program, excellent quality assurance system for the content of the four modules in order to guide the market-based, business practices adapt to the market, supplemented by a strong, solid brand in the market concept. Features: The company mainly produces cotton-based high-end home textiles, fashion prints into series, tourism and high-end bedding products series. Especially in the bedding line, the company known for the classic fashion textile industry in China is divided into printing series, plain series, yarn-dyed series, Towel, Blanket and the core series, the use of advanced embroidery, quilting craft , jacquard process and dyeing treatment process, the product type to faint color design, the products fully reflects the conceptual, diversity, technology and environmental nature.