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BICO jewelry brand from Australia! The reason behind the name is: A film: Cry Freedom protagonist is a champion of freedom-loving South Africa name: Steven bico, so creative that two young men to BICO as ornaments on the name! Stressed that the free-spirited style of jewelry are not binding.

In 1995, BICO was established in Sydney, Australia Bondi Beach (Bondi Beach), when two young people, Joseph and Michael, dig ideological dedication to create a very personalized jewelry, after endless attempts to do all kinds of mixed metal material, the final decision Both of these young people, in a metal called pewter (an alloy of tin and brass) as a material, because such material is not only light, and does not harm the human body with lead.

Initially, two of them simply because in order to create unique jewelry to wear, the results because of their wear, around his friends constantly asked them to make similar jewelry, then they think they should try to look at selling in the market look. So they want to make this ornament a name, but the two of them on the 1987 by Denzel Washington starred in a movie "cry freedom" (Cry Freedom) impressed with the Denzel Washington role played by key , is a freedom-loving South African fighter named Steven Bico, Bico do so they will then use the name for the jewelry, emphasizing the style of this jewelry is free and unrestrained, unfettered.