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Early June 2004, the Beijing Investment Co., Ltd. for China Fashion gravity current home, home textile market began a series of research work, after intense and effective assessment and analysis, at the end of 2004 reached about projects like the development in China strategy! "The Joy about" textile monopoly since 2004 in China's development in the target market, to build China's brand of choice for the festive textile business objectives, well-built man with a "second skin" business philosophy, as little as possible with the dyeing process, extensive use of non-printing process, highlighting the natural qualities of the natural environment. "The Joy about" is used textile towel monopoly monopoly, home service monopoly, monopoly bedding, household slippers monopoly four-one textile shop total solutions, products with simple, stylish, personal design style, and inadvertently reveals festive color; present mainly in China's domestic fixed-point production, the main sales in Asia Pacific, even exported to Europe, popular among consumers, a major sales outlets selling similar products, the main product. After years of marketing experience in China market, "like some" in the country have formed a huge distribution network. "The Joy about" China's first large-scale textile textile integrated monopoly festive organization dedicated to creating "consumer choice festive textile brand", with its headquarters in the fashion capital of China Beijing. In 2008, the "happy about" the product positioning in the "China Red", which will re-interpretation of the "happy about" regional brand in China, meaning "happy about" Home Textiles, festive, China!