1940 - 1959 Sheridan company and it has a brand-Sheridan, Actil, Contempo in Australia for over 60 years of household goods manufacturing history, plays a decisive role. Six years, Sheridan company to create a bedroom, bathroom, stylish space, and won the honor from around the world. Sheridan provides not only the product itself, but also created a self-expression, publicity personality lifestyle. Actil Sheridan's predecessor company, founded in 1942. During the Second World War played a positive role in providing the production bandages, uniforms, trousers, towels, a large number of cotton cloth required. It is the first in Australia to domestic and imported cotton as material to produce bedding textile company. At the same time, also to Australia, domestic cotton as raw materials, developing and producing the first packaged pillowcases, bed linen series products.
1960 - 1969 Sheridan brand for the first time in 1963 the brand was registered as a decorative fabric. Since then, Sheridan to "Nightlife" the new series into the bedding area. At first, because the "Nightlife"'s controversial advertising campaigns and printed sheets, keep the company faces market pressures. Up to 1968, Sheridan will be replaced first fitted into the Australian market, because this quilt cover much more convenient than the bed. Acclaim by the market, so that the Sheraton has finally become Australia's new favorites brand home textiles. In the same year, the first rotary screen printing machine in succession, so that the company bid farewell to the past Sheraton manual screen printing, greatly increased production.
1970 - 1979 On Sheridan, 70 years from the Andrew Peacock (wife of a Cabinet minister) and elegant chair began. She wore a 70's pop fashion. The background behind her bedroom covered with Sheridan's new print sheets. This makes Sheridan became a household name, let Sheridan printing sheets, pillowcases into the thousands of Australian families. And this ad is just a beginning. Since then, Sheridan added advertising in a series of well-known, successful, greatly admired the Australian well-known female crowd.
1980 - 1989 The early '80s, the Australian Sheridan's global strategy began. Sheridan in New York Madison Avenue flagship store on 57th Street opened less than 9 months, Sheridan had in the U.S. and Macy's and the Federal Group, par. Meanwhile, Sheridan is the real leader in the Australian market. This is for the Sheridan company provided a guarantee in overseas investment. Sheridan in Southeast Asia developed its first export market, followed by Europe and the United States. At that time, Sheridan on the production of 110 different specifications to meet the world's beds and pillows of different shapes request. 1984 Sheridan launched a series of combed cotton. And combed cotton fabric Sheridan is a masterpiece of innovation. As the market simple, naive and more personalized products to respond to the increasing demand, called Oxford Chambray stripes of cloth was first used in products produced on the bed. In 1985 the first complete design and Sheridan bedding towels into the bathroom. Since then, Sheridan invited Australia's top designers Jenny Ken, Ken Done, Linda Jackson joined the design studio, introduced a series of outstanding individual, both the Australian and global market needs.
1990 - 1999 The early 90s, Sheridan in the original product line added curtains, lampshades, tablecloths and bedspreads, style, a tendency of American. When the "return to nature" become fashionable topic in the choice of natural and synthetic, people tend to cotton. Permanent press treatment of cotton bed sheets, so many people have replaced the sheet of cotton. 90 mid-grade products in the market expanding. Reduce the number of purchases, but sales have increased Contempo Series available in May 1999. Contempo stressed modern flowers, lattice, with random stripes. Previously, Sheridan is spending more than two years to integrate into these stylish home design trends.
2000 - today May 2000, Sheridan to meet the new requirements of the mattress pillow Department heightening developed Supa Size range widely welcomed by consumers. Bedding industry so as to set a new standard. Meanwhile, Sheridan's image has become increasingly fashionable, top-line and different brands have been leaps and bounds. Series of design using various brands with different fabrics. Through the use of chenille, velvet, satin jacquard fabric, decorative tassels and crude horizontal edge fabric, to achieve the effect of soft luxury. One, Elite with 300 mercerized cotton, satin trim and tassels highlight the complexity of luxury, has become Sheridan classic.
In 2003, five-star hotel with the launch of series and S series, Australia Sheridan, and continue to pioneer the market leader position. Five-star hotel is a high-end series of series, it will experience five-star hotel supplies, reference to domestic production of goods on the bed. Possess excellent quality and 400 Egyptian cotton unimaginable feeling, waffle, using different weaving techniques. The S series will integrate clean design, meticulous process. By Jacquard, velvety fabrics and silk cotton fabric and other special applications, highlighting an elegant fashion style among the urban upstart. Today, Sheridan Australia, inviting the mother has two children, Elle, as the company's brand voice. Peter Sheridan, CEO of emotion: "Elle like Sheridan, is Australia's idol, she has a gorgeous, attractive image of her in the elite field. Sheridan hand in Elle, Australian open bed and bathroom products revolutionize the way retail ! for Sheridan This is a new exciting era!.
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