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Brand Positioning: The French Laboratories Pierre Fabre (Pierfabo) Medical Group efficacy of water skin care products, cosmetics through drug stores, health Cantonese.

Brand Features and History:

Ya Yang district in southern France Avene, sunny climate, 1736 was found Huoquan Shui, due to the specialized rescue dermatitis, skin allergic patients to become renowned spa. In 1871, the U.S. government specially designated air Huoquan Shui from there, where was the fire burns the people of Chicago. 1874 by the French government formally approved the issue of skin care centers, and given the "public interest" in the title.

In 1975, the French pharmaceutical Laboratories Pierre Fabre (Pierfabo) buy Avene Fountain. And in 1990 established the Fountain Skin Care Center, created to Fountain as the main component of skin care products Avene. In France the government's social health insurance system, citizens were free to enjoy the spa in the center benefits (This is the "public interest" in practice).

In 2003, Avane visit to China to Huoquan Shui treat sensitive, allergic dermatitis and other skin problems at the core. Cut into the skin of the Chinese market frenzy just the beginning, many consumers skin care products continue to try, try wrong wrong, more and more people on their skin suspicious. Indeed, talking about skin care, no one can confirm their "vulnerable to the attack," particularly in full in the high pressure, high pollution and high development of society, life, love for love to try new products, greedy little girl is the most high-risk family. Avene immediately grasp the emergence of the consumer, "Ning Kenxin he has a" mentality of prevention, and quickly go fiber.