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Adidas is a German sports goods manufacturer, is the AG adidas Group's member companies. The predecessor of the Adidas brand in 1920 in Germany Herzog Olah began production of footwear products. In 1948, Adidas, founder of Mr. adollfadidassler with the first three letters of his middle name ADI and Dassler surnames, synthetic "Adidas" as a commodity brand and apply for the registration of; August 18, 1949 to Adidas Ag name registered company, Adidas logo, the famous a triangle 3 three line came out of the trademark. Adidas original by two brothers jointly opened, the brothers parted ways after, Adolf brother Rudolf Dassler opened a rival sports brand puma. The founder of Adidas, Adidas, Le) is an athlete has the identity and the shoemaker technology in germany. He not only fully understand the athlete's need, more sophisticated shoemaking technology and genius for invention; in his life, the invention of the seven hundred species and sports related patent products, and created the Adidas sports kingdom. Adidas Le Mr. 1920 began hand-made shoes. He designed sports shoes get the favourite of many top athletes, the athletes of the world often wore Dassler Sir manufacturing sports shoes to gain distinction in the Olympics, his fame so gradually in international sport loudly up. Under positive circles, ADI Dassler in 1948 founded the adidas brand, based on his years of experience in footwear are the shoes side three lines to make sports shoes more fit athletes foot, into the design of new shoes, so Adidas brand first pair have three lines to make the sports shoes in 1949 the advent of. From then on, people will continue to see Adidas in the sports field "victory of the three lines," the creation of the victory screen. In 1972, Adidas re introduced in the apparel jewelry on the well-known clover logo. Adidas's success is mainly due to Mr. Dassler's eldest son, Dassler Horst's marketing and mass communication genius. Horst learned promotional activities for the establishment of sports brand image, the importance of, attend the Olympic Games held in Melbourne, Australia in 1956 and Adidas brand promotion, innovative marketing tools make him become the originator of the modern sports products marketing. As the global marketing network continues to set up, Adidas in the sporting goods market is increasingly important, prestigious. Especially in the world of football, Adidas support is not any a sporting goods firm can be compared. Especially when the adidas issued after the first pair of spikes, but also by the top players and the support and love, and from 1974 to West Germany held the World Cup football match, more than 80% of the lineup are selected Adidas soccer shoes will be known at that time Adidas in world football power. And in 1998 France World Cup football match, the landlord of the French team is Adidas soccer shoes superior performance with and played a level of super strength, beating the pack won the championship, the French soccer star Zidane won the 1998 FIFA World Player of the title, proving once again that Adidas "victory of the three lines of authority that continues to this day. In addition to football, Adidas in basketball, athletics, tennis, baseball, boxing, swimming and the latest extreme sports and other sports items also occupy a place. Many well-known top athletes are impressed by the quality of Adidas: NBA in the temple of basketball stars, once shook the moment the Jabba, famous Anthony Walker and is currently quite popular with most potential players Kobe Bryant; in the occupation is a retired tennis in Sweden's AI Berger, once the envy of the female group the back seat of the German "dominate Rom. evil" and Graf, in recent years the rise of new hope Henman and Russian girl Kournikova and Anna just a singer Hingis; in baseball, the New York Yankees won the boxing championship 1998 American professional baseball is a heavyweight boxer Ali the greatest of the century; in track and field, Adidas is the reputation from the 1930's Arthur Jonath Donovan Bailey, now extended to Ato Boldon and Haile Gebrselassie wait forsomeone In addition to the world cup starting in 1970, Adidas has become the official FIFA official with the ball designated sponsors, and to provide the next World Cup games with the ball. Adidas also sponsors many sports teams, such as some well-known football and rugby union team and NBA. The national football team, including China, Hongkong, Nigeria, Argentina,, France, Spain, Japan and so on, which is designed by Adidas. Adidas Football League team chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai. Today, Adidas still uphold the philosophy of ADI Dassler perfect footwear, the continuous and the level of the world's top athletes and coaches to exchange experiences and needs, through a series of repeated tests and trials to develop in line with ergonomic the products, not only can help all kinds of professional sports scientists to enhance sports performance, can meet the general market consumer demand for high-quality sporting goods. In recent years, Adidas, not only in design, features a new breakthrough, representative of the three lines of the design concept is also in the popular trend set off another wave of swept the new generation of young nowadays to become the popular new style, lead the global movement of goods towards far more diversified