description

"Act as lion and dragon" brand is an internationally renowned brand, the 1980s registered in Hong Kong, Mainland China registered in the nineties, have a certain reputation in the world, especially in Southeast Asia and mainland China has great influence . And have a good reputation and corporate image, has a huge distribution network. As the new century, China entered the WTO, the domestic market is enormous opportunity for full use of the original "Law lion and dragon" brand intangible assets, especially by the French lion and dragon (China) Limited "law lion and dragon" brand re-integration, and the company's image and brand planning to do a unified, comprehensive import CI, further enrich the "law lion and dragon," the connotation of the brand, while the company's target market re-positioning, and to develop the overall marketing strategy, seeking to greatly expand the market. Our tenet is: become the most taste and content of the clothing brand. The operating philosophy is: the pursuit of excellence, taste life. "Act as lion and dragon" class-based apparel brand, product positioning in the high-end products include suits, casual jackets, trousers, cashmere sweater, sweater, T-shirts, shirts, ties, underwear, shoes and other leather products. Method used lion and dragon brand franchise marketing model, in Law in China by Shanghai Dragon Garments Co., Ltd. solely responsible for the lion to create the Greater China market. And the use of its unique concept in Shanghai, personnel, finance, information superiority, network development, product development, brand maintenance and other operations.