LONDON FOG brand history dates back to early last century. 1922, incorporated the name "LONDON TOWN CO." (City of London Corporation), later renamed "LONDON FOG INDUSTRIES INC." (London Fog Industries) of the company, dedicated to those gentlemen and the elite men's high-end customized coat. In 1939, the Second World War broke out. "London Fog" this was the company's biggest order ever - for the U.S. Marine Corps production of waterproof jacket and wind raincoat. From "LONDON FOG" in the name of U.S. troops in the spread. Battlefield battlefield from the Pacific to Europe, the U.S. circulated among the "drink Coca-Cola, wearing London Fog trench coat," the stories. The success of the venture, the company for future large-scale development of the London fog basis. In 1969, the "London fog," the company launched "LONDON FOG" brand series of men, women coat, continue to expand brand awareness, sales volume increased significantly, and gradually become the industry leader. Today, "LONDON FOG" brand of male and female clothing has become the world's recognized leader in family-type coat and top quality brand name synonymous with. Its products account for more than 80% of the U.S. market windbreaker, jacket sales.
With the Swiss Garments Co., Ltd. Shanghai (www.doright.com.cn) recently announced that it will cooperate with the Aikangnisi China Limited, together in the Greater China Development Aikangnisi Group (Iconix Brand Group, Inc.)'s Well-known fashion Brand LONDON FOG (London fog).
London Fog is a well-known clothing brand from the United States, "LONDON FOG" brand history dates back to early last century. In 1922, descendants of British immigrants in the United States incorporated the two called "LONDON TOWN CO." (City of London Corporation), later renamed "LONDON FOG INDUSTRIES INC." (London Fog Industries), specifically for those gentlemen and celebrities customized high-end men's jackets. In 1969, the "London fog," the company launched "LONDON FOG" brand series of men, women coat, continue to expand brand awareness, sales volume increased significantly, and gradually become the industry leader.
Today, LONDON FOG brand of men's, women's coat has become a world recognized leader in family-based brand and synonymous with top quality. Developed countries in Europe and the United States, LONDON FOG is a well-known, well-known brand, its consumers are mostly over 30 years old, well-educated, have a certain socio-economic status, with higher income and taste of politics, business, intellectual and other elites .
The past century, LONDON FOG brand has always been known for its coat series, its rich style, excellent quality and design-oriented, functional windbreaker industry dominate the world. The new century, more emphasis on London Fog Trench Coat functionality and comfort. This was in "Waterloo Bridge" played a classic role in the brand to retain the traditional and classic in style, based on more emphasis on "people first" concept. Windbreaker built-in mobile phone bag and umbrella bag design is more ergonomic needs of modern city life of individual human needs. London Fog is most proud of excellent water resistance, high water-proof coating to maintain the water resistance, increased flexibility and comfort in the windbreaker to splash in the experiment, water droplets roll off the scene of all amazing.
Swiss Garments Co., Ltd. Shanghai with China now has more than 110 cities in more than 600 retail stores, operating mainly brand: Santa Barbara Polo & Racquet Club (Shengdabaoluo), JEEP (Jeep), SIDEOUT (Saideaote ), HALLMARK (He Man), Doright (De Ruyt), in Beijing, Guangzhou, Wuhan, Nanjing, Chengdu, Changsha, Tianjin, Jinan, Taiyuan, Qingdao, with branches or offices. Since its establishment, has maintained steady growth in sales, assets increase, the sales network all over the country provinces and cities. Swiss dress with plans to begin this fall, LONDON FOG (London fog) to the market, many large and medium cities in China to start selling, are expected before the end of 2011, "London fog" will be more than 180 stores.
The Swiss Garments Co., Ltd. and Shanghai join hands with the Yikangnisi China Ltd., Hong Kong and the United States Yikangnisi Yongxin Group Co., Ltd. joint venture in equal shares fashion a joint venture. Yikangnisi Veronica Chou, president of China, said: "dress for and cooperation with the Swiss, we are full of confidence. We believe that with the Swedish clothing with extensive experience in the Chinese market and improve the retail network," London fog "in the domestic market will will be very successful. "
Referred to this partnership, Yikangnisi Group Chairman and CEO Neil Cole and the Novel Group chairman Silas Chou expressed optimistic: "We are operating in China, progress has been made very happy, and believe that, as with the Swiss and As the industry's best clothing companies was able to Yikangnisi Group's brand portfolio in the Chinese market very well open up and develop. "
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