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EGIL, descendants of the British royal family. The sixties of last century was born in Hong Kong. Childhood EGIL will be very rebellious, self! When his father, disappointed in the EGIL rebellious character and intention of their inherited ancestral property of Shique surprised to find quite small EGIL designer talent! He was actually the edge of the old denim cut-breaking personality pattern matched to create a popular market was "ripped!" This EGIL parents decided to take him to the prestigious Tokyo's Tama Art University (TAMA ART UNIVERSITY) to study fashion the design. The late 1980s, established in Hong Kong upon graduation of the EGIL his own men's design studio and created its own brand of the same period. Because of his rebellious, self-character, he will be the brand name "UNUSUAL EGO", abbreviated as EGOU, which means unlimited, extraordinary, personalized self. Chinese as "unlimited self!" Which began a EGOU [unlimited self] brand of corporate operation. In the same year, EGOU exhibited in Hong Kong and Tokyo, the first batch of clothing and wide acclaim, products are popular in Eastern Europe, North America and Singapore. With the mainland consumer market becomes more mature clothing, casual men's fashion fashion gradually become the mainstream. In 2007, EGOU determine Garments Co., Ltd. as its Lexus brand in China's efforts to enter the Chinese market. In early 2009, EGOU has invested heavily in signing celebrities Mr. Su Youpeng, China, hire it to become EGOU spokesperson. Thus began composing EGOU brand development in China, a new chapter! About EGOU infinite self-casual men's fashion brand founded in the 1980s in Hong Kong. Because of its founder, Mr. EGIL rebellious, self-character, he will be the brand name "UNUSUALEGO", abbreviated as EGOU, which means unlimited, extraordinary, personalized self. Chinese as "unlimited self!" Which began a EGOU [unlimited self] brand of corporate operation. In the same year, EGOU exhibited in Hong Kong and Tokyo, the first batch of clothing and wide acclaim, the product quickly swept Eastern Europe, North America and Singapore. EGOU With its succinct style and innovative design, a launch has been widespread concern in the industry, the brand laid EGOU important position in the industry. In 1997, EGOU brand Lexus Garments Co., Ltd. located in Hangzhou, and try to carry out China's domestic market of the brand development work. With the mainland consumer market becomes more mature clothing, casual men's fashion fashion gradually become the mainstream. In 2006, EGOU insight into the business, decided to formally enter the Chinese domestic market. Unlimited self-dress from the fashion capital of the world Hong Kong, China, started operation from this brand since, with its simple and pure and unique casual style avant-garde art, leading the Chinese men's fashion trend. He created fashion flaunt vibrant, bright, bold dress, with bold pattern symbols, dazzling colors proudly in men's fashion industry, including distribution of individuality, freedom, bold and passionate, the formation of the unique charm of infinite self.