description

Thirties of last century, Lerario (Laierliao) originated with a splendid art and culture of Italy, Laierliao brand Eurasia classic beauty and elegance of Italy's romantic blend to stirring inspiration of flying into the deep insights on life. Both the choice of fabric, color master, and product packaging, all reflect Laierliao fashion, simple, classic dress style. Laierliao brand both ancient Italian culture has a unique blend of oriental connotation of modern aesthetics and value, creating a unique charm of the brand personality. Italy Laierliao men's clothing brand is a sophisticated business and leisure brands, visit China since the 1997 market, the majority of mature men gradually recognized and loved, the current distributor for the Asia-Pacific region Shenzhen Laierliao Clothing Limited. Laierliao company its unique mode of operation to market-oriented to quality survival, brand development, contemporary clothing culture in Europe, based on the lessons of the eastern deep aesthetic ideas; be clear, natural, classic, fashion Among the design style into the cut and tried to be the perfect combination of personality and function to create the perfect business and leisure brands. Laierliao brand is now in Beijing, Tianjin, Shenyang, Harbin, Taiyuan, Zhengzhou, Chongqing, Xi'an, Hangzhou, Guangzhou, Shenzhen, Xiamen, Nanning and other places with counters or a total of 52 stores, its marketing network is gradually to regulate, science, sound track system.
Brand positioning 1, age :25-45 years old mature men Second, consciousness and spirit: self-confident, energetic and healthy nature, respect for nature's personality charm, relaxed indifferent, Chongrubujing Third, the target market: professional managers, urban white-collar workers, urban upstart, successful people, administrative staff Product Style: fashion, simple aesthetic, classic romantic Product Category: jacket, suits, coats, cotton jackets, shirts, casual pants, leather clothing, T-shirt, sweater, wool T-shirt, socks and shoes, belts, bags, accessories. Corporate Culture: to create value, beyond fashion, honest service Business philosophy: full-service brand Laierliao Garments Co., Ltd. will be "full-service brand" as the guide, the initiative "to create value, beyond fashion, honest services" of the corporate culture, introduction of modern management mechanism, people-oriented, work together and ultimately build the brand with a wide range of Fashion Group, the fashion industry success model.