description

"Halcrow" brand includes Halcrow family, healthy children, "the ideas and Lenovo. Brand logo to Halcrow English letters "HELE" into art, the use of the lowercase letter "e", designed to be a cheerful children's cartoon avatar to reach the affection of children and a strong sense of visual effect, color rich and bright, is the performance of the health of children's products , lively, happy, and gives a cheerful friendly spiritual connotation. "Halcrow" blending music in the family, fun family, fun children's meaning. "HELE" brand identity, focusing on the design of the letter e, its meaning lies in the distinctive design performance to convey the brand and company Halcrow staff excellence, innovation and breakthrough, to show the spirit of unlimited potential. Brand culture Halcrow, a distinctive brand, a child has a distinct sense of responsibility of the brand, with not the same brand appeal - create Halcrow family, nurturing healthy children, to create green, healthy Halcrow brand. Not the same business model - Halcrow brand since its inception, has been adhering to the company "river water rivers full of" win-win concept, respected by the world-class brand "virtual operator, brand chain" business model, and in accordance with The good image of the big stores, multi-store tree market brand to develop ideas, and agents, distributors, franchisees shared operational risks, and made fruitful development. Not the same brand strategy - the 100-shop works ", forcing us to Halcrow to" In China, the radiation world "the higher the strategic objectives and work, determined to become a benchmark brand of children's clothing industry. Not the same as the brand concept - Halcrow by children...