description

JASONWOOD not just a cowboy costume, a style, an attitude, a personality seeking expression. JASONWOOD adhere to the "personality, originality, Oriental fashion" brand essence of "The New Cowboy doctrine" life principles and the integration of Eastern culture, fashion ideas, both practical and artistic fashion orientation, meet the young people to express themselves needs.
JASONWOOD denim brands for Chinese consumers demand creation, always synchronized fashion to create features of oriental civilization to the Western concept of the new denim-based fashion. Thinking in product design to break boundaries, without limitation, the inherent elements of jeans and feel, makes fun of the superficial work and deconstruction in the absorption of different elements of art and life based on the cowboy way to re-interpretation, showing nationally, national traditions and characteristics of the times, so that a pair of jeans each has its own unique "personality" face. The spirit of the cowboy and the cowboy culture, a deep understanding of the strong love, doomed JASONWOOD flowing blood in the cowboy Gene. Brand advocated "new cowboy doctrine" to the civilian population of the community-based, national culture was characteristic of the new era of a personalized Expression of way; is ample material in the modern, high-tech means of extensive use of background, by the most direct communication with nature experience, acquired a kind of spiritual liberation, a kind of individuality, a pressure release. Concerned about the fashion world's latest trends in aesthetic culture, development consistent with oriental aesthetic standards, and synchronized with the international trend of personalized fashion jeans, will be JASONWOOD eternal theme!