description

Broadcast: founded in 1997, intended to take in the collection of poems of "the book of songs": "Bo Jue 100 Valley, real function, live" of the sentence, hope metaphor, dissemination, sowing in meaning. Broadcast: multicast is committed to creating a fashion brand but the oriental culture, for the pursuit of fashion, and adhere to the new women's self experience provides a new way of life and unique life. Before 2005, broadcast: products are fresh and simple, full of romantic atmosphere, very original design, became the object of many colleagues imitate and copy. In 2005, broadcast: started the brand strategy of internationalization, invited well-known British designer Wangtao served as director of brand design, brand positioning of broadcast: efforts to build a combination of Western and oriental culture spirit of broadcast:. Broadcast: broadcast to the understanding of the transformation of the understanding, elegant fashion women's brand, adhere to the current female consumers to provide high-quality, high style products and services. Broadcast: spirit, is the bones of the elegant and intellectual, is away from the material to return to thinking attitude, is the essence of fashion changes, the heart is soft and strong. Broadcast: always adhered to the principle of "all good things" as the core value of the brand, with a mental age of about 25 to 35 year old women in new era as the target customer group, use of the product of Oriental Languages and interpretation of Western elements, subtle, elegant, unassuming, slightly neutral romantic, reveals a simple intellectual, reflects the new urban women is capable, both elegant temperament. Pay attention to pay attention to the collocation, change and combination, to meet the requirements of different occasions, mood and personality. Pay attention to the details, emphasizing emotion and cutting fabric brought to freedom, to get beyond the feelings and resonate with the product itself. Today's broadcast:, has been in the country has nearly 700 stores and shopping malls counters, covering the country 25 provinces, settled including Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Wuhan, Zhengzhou and other cities line shopping malls, in market share more than 18 billion yuan.