description

Muji (MUJI) is a Japanese special garments, daily necessities, furniture, food products company. Muji (MUJI) is Seiyu Ltd. in 1980, the brand developed by PB, 1983, in Tokyo pop the sender to the "Castle Peak" to open the first independent Muji (MUJI) flagship store, support and recognition by consumers After it was established in 1990, Muji (MUJI) Co., Ltd. plans to develop 23 years old.

Muji (MUJI) annual turnover of more than 1,151 billion yen, more than 2,890 employees, currently in Japan, a total of 121 direct sales stores, distribution point 146, is Japan's largest Life Style Store.

Muji (MUJI) outside of Japan's overseas development shop, at present in the United Kingdom, France, Hong Kong has set up three subsidiaries, the number of overseas stores up to 26, and Taiwan is following the United Kingdom, France, Ireland, Hong Kong, Singapore South Korea 7 after the overseas market.

According to the Japanese Nikkei news for autonomous strong circulation, 29-year-old to 32-year-old consumer group for the brand favorability of the survey results, Muji (MUJI) because they have to offer consumers peace of mind shopping sense of popular products sense and reasonable prices, features, brand favorability of the first survey, brand favorability as high as 51.1%, a high degree of support by the Japanese consumers, we can see Muji (MUJI) lives in Japan, consumers can not or lack of brand, with a very important position.