Brand Origin: China
In 1990, Li Ning Sports Goods Co., Ltd. was founded at the beginning that work together with the Chinese Olympic Committee, through the sporting goods business to promote sports development in China and spare no effort in sponsoring various sporting events. In 1995, China's Li Ning sporting goods industry leader.
Since 1999, Li Ning will "brand internationalization" refers to the strategic agenda. Li Ning were the "internationalization" is a kind of clear direction as the internal behavior of the process, rather than a simple goal or trademark symbol.
February 1999, the company co-operation with the German company SAP, the establishment of synchronization with the international advanced ERP (enterprise resource management) system; the same year in August, the company on behalf of China sporting goods industry, the first time in the world of sports held in Munich, Germany Fair, began to campaign the way the brand into the European market.
In 2000, "Li Ning" in Spain, Greece, France and other nine countries in Europe to expand their franchisees; the same year in June, "Li Ning" sponsor French Gymnastics Federation made it, "the French gymnastics team game and led the only Awards and equipment. "
July 2001, "Li Ning" sign in Italy and France's top designers ... ... "Li Ning" is the brand international road quickly and steadily going forward. "Not to China, Nike, Li Ning, do the world" - this is Li Ning, who continued to pursue.
Li Ning brand theme
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