Dongguan Hui America Industrial Investment Co., Ltd. (hereinafter referred to Dongguan Hui-mei) is a collection of children's clothing product development, design, production, sales and support services for the integrated enterprise. R & D in the manufacture of clothing based on the reverse integration of industrial chain, has set up own cotton mills and weaving factories, printing plants, embroidery factory, hanger factory, carton plant and other ancillary businesses. As of 2008 the total number of employees Huimei Gong Division 1 million more than set up an area of more than 200,000 square meters of modern Hui Mei Industrial Park. Investment in fixed assets accumulated more than 1 billion yuan.
With many years of precipitation and strong technical garment industry chain integration, accumulation of "dedication, innovation" the enterprise culture, committed to the green, children's wear fashion brand development, by the end of 2007 the company completed its own brand, "Sparrow Taro," the development, production, marketing a complete system build. Its first original children's clothing brand "MR BIRD / bird Taro" was born. 2008 "MR BIRD / bird Taro" 76 cities in the country has opened nearly 300 chain stores and counters, a rising star of children's clothing industry.
Kids in China are not prominent brand personality, brand culture is not evident, no clear brand style chaos exalted, Hui Meigong Division useless Pangu axes, only original brand - "Sparrow Taro."
Hand in hand, two small sparrow, sparrow Taro Thanksgiving highlight and share the brand essence. Children 3-12 years of age in the city, particularly in children only child, do not go to the playground to find partners parents noisy, bird Taro always accompanied by their close, inseparable. Birds such as Taro content: Brand Positioning: Free healthy and happy fashion.
Brand culture: the spirit of the most professional, do personal, more intimate children's wear.
Brand slogan: Happy healthy life style, starting from the bird Taro.
Brand characteristics: to provide the most comfortable wearing experience, good care baby's physical and mental health.
MR.BIRD brand theme
- FRIDA JOHNSON., 24 YEAR OLD STUDENT AND BLOGGER FROM SWEDEN
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