First, the corporate philosophy
Citizen Timepiece Co., Ltd. and its group companies, that all citizens around the world to provide high-end products and high standard of service for the mission. Citizen hopes "for the public favorite, close to the public," the products, contribute to a better life for all mankind.
Second, the focus of the 21st century CITIZEN - "MICRO • HUMAN • TECH"
MICRO / CITIZEN areas of technology
Citizen Long-term commitment to the refinement of technology and miniaturization, these core technologies as the basis for our products, the information industry for the 21st century revolution of refinement and development of miniaturization technology to make outstanding contributions.
HUMAN / CITIZEN philosophy of technology
Our products and technology are closely related with people. We are always for people's lives, respond to people's expectations and hopes. Adhering to the Citizen brand "loved by the public, for the people close to" the spirit, we hope that through our well-known and loved by others of products for the lives of people around the world to make their own contribution.
TECH / CITIZEN technical methods
Expertise in the manufacturing of products for the reliability of Citizen strong support. We use the latest precision machining, metrology, energy, and with excellent production technology and design, to create a beautiful and reliable products. We firmly believe that the integration of technology with the United States can bring happiness to people.
Citizen brand theme
- MELANIE P., 28 YEAR OLD STRIVING FASHIONISTA FROM UNITED STATES
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